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B2B vs B2C Lead Generation – Comprehensive Comparison 2024

Whether a business sells to other companies or directly to consumers impacts how they generate leads. Companies that sell to other businesses (B2B) focus on finding potential customer companies. Common tactics include digital ads, exhibitions and content marketing. Research shows B2B companies dedicate around 36%…

SEO vs. PPC: Which is Better? [Comparison, Pros, Cons, & More]

As companies seek to boost their online visibility and attract new customers, many debate whether SEO or PPC offers a better return on investment. According to studies, almost 70–80% of clicks from search engines go to organic listings rather than paid ads. SEO relies on…

Understanding Branding

Understanding Branding As of this day, there are lots of Digital Marketing Agencies that offer branding services, such as brand strategy and brand design and identity. We at SEMA Brands often hear the following frequently asked questions, which you might find helpful as well: 1- What is…


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