How To Dramatically Increase Your Website Page Speed.

Every second your site is slower than it should be, you are losing money. Website page speed is a hot topic in the world of SEO and digital marketing.
website page speed
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Website page speed is a hot topic these days and with good reason. Google revealed that site load time is a ranking signal they use to determine search rankings. We all know the advantages of increased speed: happier users, more conversions and sales, less bounce rate, better SEO ranking…the list goes on!

If you run a WordPress site, then you know that website page speed is one of the best ways to increase your search engine rankings and user experience. That’s because a site with fast load times will rank higher in search results and get more visitors than one that loads slowly.

Everything is starting to move into the digital world, and the websites that are providing digital content are being viewed more than ever. It’s no surprise that Google has decided to let their search algorithm give preference to sites that are mobile-friendly.

But what does this mean for your business if your site doesn’t have a responsive design? If you want to be found when someone searches on Google, you will want to make sure that your site loads quickly.

Lacking technical skills? You can just install a plugin/module to speed up your site. Here are some that SemaSEO agency recommends:

Drupal

What is Page Speed?

Website page Speed is a score on a scale from 0 to 100 that Google uses to determine how fast a page loads. It is a combined metric of all elements that have an impact on the time it takes for web pages to load. Google uses Page Speed to determine mobile-friendliness and SERP ranking.

Google website page Speed is an open-source tool that measures the speed of your web pages and gives you suggestions on how to improve them. Find out which elements are slowing down your site and improve them using Page Speed insights.

Why is website page speed is important?

Search engines are now factoring website page speed into their ranking algorithms. In fact, Google has said that page speed is a factor in about 25% of all ranking factors.

If you want to appear higher in the search results, you’re going to have to make your pages load fast enough for Google’s liking. This can be difficult, particularly if your site is large and complicated, or if your hosting provider isn’t cooperating. But it’s not impossible. Here are some tips for speeding up your pages.

There are a lot of reasons why your business should care about page speed. Not only is slow content annoying for visitors, but it can also cost you real money. The longer a visitor spends on your site, the more chances they have to leave and never come back.

Paying the price for slow loading times can be in the form of lost sales, or even worse, an abandoned shopping cart. It’s not just about the page speed either. If your server takes too long to respond to requests, you could see a dip in search engine rankings and a drop in Google organic traffic.

How Fast Should My Page Load?

How fast should a website load in 2020? Although website load time depends on various factors such as the hosting server, amount of bandwidth in transit, webpage design, page elements, browser, and device type, an ideal website load time should be no more than 2 seconds.

In short, your website should load as fast as possible! The ideal website load time for mobile sites is 1-2 seconds. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. … In studies, Page Time Load goes from 1s to 3s – the probability of bounce increases 32%.

How is A Page Built?

Let’s say you’re about to launch a new website for your business. How do we make sure that it succeeds? One thing is for sure: there’s no perfect recipe for creating a successful website. But there are some fundamental things that you can do to make it more likely that your site will be a success.

To be able to understand how to improve your website page speed, you need to know how a browser constructs a page.

To understand how a page is built, read Ahref’s How to Improve Page Speed from Start to Finish (Advanced Guide)

Page Speed Testing And Tools

Website page speed continues to be one of the most important ranking factors for search engines and is an important factor for website conversion rate. This topic is a must-read for new digital marketers who are looking to improve their conversion rate and speed up their websites.

The term “website page speed” can be confusing as it is used at different stages of the web development process. Here I will focus on website page speed from a development perspective, specifically referring to page load time from a user experience point of view. Page load time is not about how quickly your server responds, but rather how quickly a visitor perceives the content.

Tools to Measure Page Speed

Google Tools

  • TestMySite — Contains a speed scorecard where you can evaluate your speed vs. competitors, has an impact calculator so you can estimate the impact speed is having on your business, and allows you to build a report that includes these and some recommendations on things to focus on.
  • Lighthouse (in Chrome Dev Tools) — Allows for testing performance of pages and apps.
  • PageSpeed Insights — Runs Lighthouse and provides recommendations. Running Lighthouse in your browser is impacted by so many things like your computer, your network, extensions in your browser, etc. PageSpeed Insights allows for a fairly stable test environment that doesn’t even use your server resources like a Lighthouse at scale setup would.
  • Chrome Dev Tools — Lots of useful features to see what and how a page is loading like the Network and Performance tabs.
  • Chrome User Experience Report (CrUX) — A public dataset of real user experience data for those opted into sharing in Chrome that covers millions of websites. Field Data (data from actual users) for page speed.
  • Web.dev — Another Google testing tool backed by Lighthouse. It also has a section for learning more about page speed.

What Data is Google Using for Page Speed?

Google is using multiple factors to determine your site speed. Here are the ones I have found.

Google uses the theoretical speed of a page (using lab data) and real field data from users who have tried to use those pages. He says this is similar to the data in the Chrome User Experience Report.

Conclusion:

By following the tips outlined in this guide, you can dramatically improve the speed of your site. If you have any questions about how to improve your page speed, please leave a comment below, and we will do our best to respond!

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