4 Tips For Creating Visually Stunning Display Ads. (That Actually Sell)

Display ads is a great way to get your brand in front of the right people. When it comes to displaying ads, remember that you're competing with other advertisers for attention. The more visually enticing your ad is, the better chance you have at catching a customer's eye and drawing them in.
effective display ads
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Display ads are used to capture the attention of users and drive them to a landing page, a microsite, or another type of destination. Advertisers design display ads with one goal in mind: to create an ad that is visually stunning and catches the eye of their potential customers. To achieve this goal, you need to have your creative assets ready at all times – from banner ads for banners and skyscrapers to full-size posters for buses and billboards.

More and more businesses are realizing the importance of display advertising. It can be a powerful way to boost brand awareness and drive sales. The one challenge with display ads is that they’re static, which means there’s only so much you can do to make them stand out from the crowd. However, there are some simple strategies you can use to create visually stunning display ads that capture your audience’s attention. These tips will help any business create visually stunning display ads that will boost brand awareness and drive sales.

Create visually stunning display ads. Display ads are an excellent way to reach new customers and encourage them to take action. In this article, we’ll share 4 tips for creating visually stunning display ads.

1. Differentiate your brand by differentiating your ads

create images that stand out

There is no one way to advertise your brand. So many brands are trying to get you to click through and buy, but they aren’t going to last. Instead of trying to make a sale all the time, create an ad that tells a story or offers some kind of value.

What is the most important part of your marketing strategy? It’s probably your ads, right? Your ads are what put food on the table and pay for everything behind the scenes that keeps your business running. They should definitely be important to you since they are so central. Learning how to optimize your ad campaign can be one of the most significant ways to drive growth in your company.

Not all businesses have the same specific needs, but there are always some generalities that can be applied to just about any business out there.

2. Design for the part of the funnel you’re targeting

focus on your target
Image: Rebecca Debono

Display ads are one of the best ways of getting your brand in front of potential customers when they’re ready to buy. They offer a great opportunity for creativity, and many sites will let you use HTML to make them work a little harder for the money.

The trick with display ads is to make sure you’re using them correctly because it’s very easy to use them incorrectly. The first thing to remember is that display ads are there to drive traffic to your website, so make sure your ad design is leading people there if you want to get results.

Display ads are an important part of paid marketing and can be used to drive traffic to your website, increase brand awareness, capture leads, etc. The only way to make them effective is to design them strategically for the stage in a customer’s journey you’re trying to reach.

There are two important factors in display ad design: Compelling content and clear calls-to-action. You want to keep it simple and make sure that the image and copy you use are strong enough to lead people through the funnel.

3. Consider the elements of your brand kit

display ads
Image: Julia Thiel

Your brand kit is an incredible resource for marketing your business. It gives you the ability to communicate your brand in an efficient and consistent manner. These are the same elements that will be used in all of your marketing activities, and often when you’re crafting display ads.

The elements that make up your brand kit are:

-Colors

-Logo (head or signature)

-Typography

-Photos

-Copy

Display ads offer a great opportunity for businesses to establish themselves as thought leader in their industry. And because they’re flexible and eye-catching, they reach the right kind of audience: people who are already interested in your product or service.

But before you whip up some display ads, consider the elements of your brand kit. This way, you can make sure that your ads will convey the right tone and visual message.

4. Factor in the format

What is the right format for display ads? The answer is dependent on who you are and what you want. There are a number of different formats to choose from, each with its own set of benefits and drawbacks.

The first thing to consider when choosing a format is where you want your ad to appear. Different ad types will translate differently depending on the site or app that’s displaying it, so make sure you’re using an option that will be well-received by your audience.

The second thing to think about is what size of space you’ll have available for your ad.

Sometimes you will want to create display ads, like banner ads and skyscraper ads. The difference is that display ad are much more complex than social media posts. It’s important to consider the format of your display ad and how that can affect the user experience.

Display ads should be visually appealing, but not distracting. The best way to do this is to design an ad that matches the style of your site and use colors that are in line with your corporate branding.

For best results, make sure your display ad links back to a relevant landing page for your business.

Additional resources:

A complete guide to hiring a good Facebook Ads manager

Conclusion:

Today we’ve discussed four ways to make your display ads more visually appealing. We’re excited to hear what you think of these tips, so feel free to leave a comment below! If you want to learn more about creating high-converting display ads and other forms of PPC advertising, be sure to check out our blog and subscribe to our email list.

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