Updated Verification Guidelines For Both Facebook & Instagram

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Looking to verify your account on Facebook or Instagram? For brands and popular personalities, they’ll have to operate within the social giant’s updated process.

In a post published on their site FACEBOOK for creators, they have gone into details as to what verification is and the process of getting verified.

One thing Facebook emphasized on is “Verification is an not endorsements from the platform.

Simply put, verification signals authenticity and notability. It’s not an endorsement from the company, and being verified doesn’t mean that your content is favored by our systems in terms of where your content shows up.

They further put an emphasis on Two factor authentication.

Unfortunately, we know verified accounts can present a security risk for account holders. Hackers may attempt to take control of a verified account to sell the badge (as well as the hard-earned following). We highly recommend that verified accounts have two-factor authentication set up for protection from hacking and to be mindful of scams and impersonation attempts

How can you get verified?

For you to get verified as a brand or a well known personality, you must submit a form.

According to Facebook, this has now been made easier thanks to transparency around what is required for verification.

To be verified, you must follow our Terms of Service and Community Guidelines.

In the application process, they require:

  1. Your account(must represent a real person, registered business or entity).
  2. The account must be the unique presence of the person or business it represents.
  3. Only one account per person or business may be verified(language-specific accounts are exempted).
  4. Your account must be public and have an about section, bio, profile photo and at least one post.
  5. Your account must represent a well-known, highly searched-for person, brand or entity.

Can I transfer my verification badge over to another account?

Verified accounts can’t change the account’s name or transfer that verification onto a different account. The purpose of the blue badge is for people to know that the account has been vetted and Facebook has confirmed that they are who they say they are.

What happens when Facebook detects a suspicious or malicious verification?

If we they that verification was acquired in a malicious way, or that an individual is selling verified accounts to others, we will take action. 

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