SEO professionals use various technical SEO tools to check the performance of their clients’ websites. Here are some of the most common ways in which you can evaluate your own website using a few simple tools.
Technical SEO is an important aspect of any search marketing campaign. Ensuring that a site is technically sound, secure, and optimized for user experience, search engines, and other users is a must.
#1 Use the Google Search Console to Find Technical Issues
The Google Search Console is a powerful tool that offers rich insights into how your website is performing in terms of technical SEO. It also provides insights into how you can improve your website’s performance.
#2 Use the Mozbar to Check Your Pagespeed Score Mozbar provides detailed insights into how well your site performs on page speed.
Ways To Check Technical Issues On Your Website.
1. Analyze website crawling
Crawling is the main operation of search engines like Google and Bing, in order to index a site.
Googlebot is an agent that crawls a website and collects information about it. The crawler follows links from page to page within the site and stores those links in a list that is called a site map.
A sitemap is an XML file that contains all the URLs for a site. It allows web crawlers to know which pages exist on the site, and their purpose – whether they are important or not.
“Crawling is driven by links, it’s how the Internet works, It’s one of the most powerful assets you have when working on your site. Your links are a way for you to determine what pages are the most important content, and not all of your votes are created equal.”Hale
“There is a way for you to heavily optimize and influence what Google sees as the most important pages of your site and where it [Google] should be driving that traffic,” she added.
Performing a technical link audit of your website to determine how much priority it’s giving to specific links.
“It’s great to see where Google is spending time,” she said. “Look in GSC [Google Search Console] — the crawl stats area and the coverage report — then test individual URLs.”
2. Ensure pages correctly rendered by search engines
Search engines are getting smarter, and so are web developers. The problem is that many developers don’t take the time to ensure their code is rendering pages in a way that search engines can properly index.
The problem with poorly coded HTML is that it not only prevents users from seeing your content in its entirety, but it also prevents search engine spiders from crawling your site effectively. If search engines can’t crawl your site, they won’t be able to index your content and help users find it.
Search engine optimization is a very important aspect of your website and can easily be the difference between you having an online presence versus not. Search engines like Google make their money by driving people to websites, so if your site is not optimized for search engines, then you are missing out on potential revenue.
Luckily there are some tools available that will help you see what Google and other search engines see when they visit your site. This way you can assess where improvements need to be made.
“Anything that requires a click from the user or needs the user’s engagement is going to be difficult if not impossible for bots to get to. Go to your most popular pages, drop some important content in quotes in Google and then see if they have it.”Hale
3. Review indexing for your site’s pages
When it comes to SEO, you’ve probably heard the term “indexation.” Sometimes it’s spelled with a z, but usually, indexation is capitalized like I just did.
Anyway, indexation is important because when search engines crawl your site, they are actually reading the text on each page. If they don’t have enough content on a page, they won’t include your page in the search results for certain keywords. That means once you work hard to get a lot of organic traffic to your site, you could be missing out on that traffic.
Having a strong content strategy is essential for any successful website. To keep your visitors engaged and coming back, you need to create a site that’s easy to navigate and indexed effectively. You’re probably already familiar with the basics of SEO, but have you checked your site’s internal linking structure recently? Your internal linking structure is important for both user experience and search engine indexing.
“You can check everything that Google sees, which is insightful, While half of our battle is getting the good stuff into the index, the other half can be getting the bad stuff out.”Hale
It’s important to fix the technical issues on your website. The only way to know for sure that your site is optimized for search engines and visitors is to run a few tests. We recommend using the three tools we mention in this post as they are easy to use and will give you an accurate idea of how a search engine views your site, from page load speed to mobile-friendliness.