The State of Digital Marketing in Kenya in 2022: Everything You Need to Know.

Digital marketing is constantly evolving as new technologies and strategies are introduced. This makes it a challenging and exciting field to work in, and also means that businesses need to be prepared to keep up with the latest trends.
The State of Digital Marketing in Kenya in 2022
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Last Updated on: 25th May 2022, 03:57 pm

Digital marketing is one of the most efficient and effective ways to reach out to your target market in Kenya. It involves the use of electronic channels such as websites, emails, social media platforms, and SMS among others to communicate with customers. Contrary to what many people believe, digital marketing is not only about promoting goods or services online. It is also about creating awareness about a company or product, generating leads, and building customer loyalty.

The Growth of Digital Marketing in Kenya

There was a drastic growth in the scope of digital marketing in Kenya in the years 2020 and 2021 in Kenya. This is despite the fact that we were affected by the pandemic for 2 consecutive years, the growth has been nothing less than amazing. This is projected to take an even higher leap in 2022.

When it comes to internet penetration in Kenya, there were 21.75 internet users in January 2021 standing at 40% with the number of mobile connections in Kenya in January 2021 being equivalent to 108.9% of the total population.

Looking at numbers globally, here’s a statistic depicting the growth of internet users worldwide over the years along with predictions for the years 2022 and 2023.

State of Digital Marketing in Kenya

Come 2023, the estimated number of internet users will be standing at more than 5.3 billion globally indicating a larger share of people is shifting online. This explains why you need to start marketing online.

As a consequence of so many people online, we saw an increase in the consumption of data. Earlier a user consumed approximately 500MB to 1GB monthly data in 2016, whereas an average user is recorded to utilize around 13.5GB of monthly 4G data in December 2020.

Device ownership in Kenya is also an interesting metric. Internet users aged between 16-64, 99.7% on smartphones with about 60% having a laptop or a desktop and almost 20% own a tablet with these users spending an average of 58minutes daily using mobile internet.

device ownership
Source: Digital Source

And as of today in 2022, the search volume for the same term stands strong at 1,35,000 per month! That’s another 49% of the jump rate that shows that people are realizing the importance of digital marketing and are showing interest in pursuing a career or knowledge in this field.

State of Digital Marketing in the Future 

Digital marketing is growing rapidly in Kenya and the rest of the world. It is projected to be a $300 billion industry by 2020. This growth is due to the increasing use of digital devices, the growth of mobile internet, and the increasing demand for content.

Digital marketing is an umbrella term that includes all marketing activities that are done online or through electronic devices. It includes search engine optimization, social media marketing, email marketing, content marketing, and mobile marketing.

The future of digital marketing is bright. businesses that don’t adopt digital marketing will be at a disadvantage. More and more opportunities will keep coming in and thus, being creative, innovative, and updated with the latest trends would be the basic principle of every digital marketer.

Careers in Digital Marketing

Digital marketing is one of the most rapidly growing and in-demand fields in the world. Every day, more and more businesses are realizing the importance of having a strong digital presence. This has led to an increase in demand for skilled digital marketers.

If you are interested in a career in digital marketing, there are many things you can do to prepare yourself. First, you should familiarize yourself with the basic concepts of digital marketing. Next, you should develop your skills in digital marketing channels such as social media, email marketing, and search engine optimization. Finally, you should build your portfolio and start networking with others.

Read: Why to choose a career in digital marketing

State of Digital Marketing in kenya Career Tree

What is the future of Digital Marketing in Kenya?

Digital marketing is evolving at a rapid pace, and the future of digital marketing is looking very bright. With the increasing use of mobile devices, the growth of social media, and advances in technology, digital marketing is becoming more and more important for businesses.

Digital marketing is an excellent way to reach customers and promote products and services. It allows businesses to connect with customers in a variety of ways and enables them to target a specific audience. The future of digital marketing looks very promising, and businesses that don’t adopt digital marketing strategies will be left behind.

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