Semrush, a search engine optimization, and marketing company has announced that it has acquired Kompyte. This move will allow Semrush to offer its customers more sophisticated competitive intelligence (CI) tools.
Kompyte’s platform gives users the ability to track competitor websites and pages as well as see changes that have been made to them. It also allows users to see what content is being shared by competitors on social media.
SEO and online marketing firms are always on the lookout for new competitive intelligence (CI) tools. So when Semrush, an SEO and online marketing data analytics firm, announced that it had acquired Kompyte, a startup that provides a similar service, the industry took notice.
The move will allow Semrush to upsell its competitive intelligence tools to Kompyte’s customer base.
“The addition of Kompyte’s technology and the team behind it will help Semrush further extend our leadership in the competitive intelligence market,”said Dimitry Ioffe, CEO of Semrush.
What Kompyte does. Based in Austin, TX, Kompyte offers competitive analysis tools that help marketers track changes on a competitor’s site, ad copy, social media, and more. Its products are designed primarily for marketing, product development, and sales and enablement teams.
Why Semrush wants Kompyte. Semrush’s goal with this acquisition is to diversify its offerings from search marketing-specific tools to products for a wider audience of professionals. “We were always looking for a MarTech product that uses market data to bring other teams to the table,” Levin said.
“The acquisition will expand Semrush’s ability to help its customers beyond their marketing departments, especially considering 88% of Kompyte’s total user base falls within sales organizations,”the announcement said.