Why Retargeting Is The Best Marketing Strategy For B2B Companies.

Retargeting is one of the most overlooked and effective marketing strategies for B2B companies. While some might consider it annoying, retargeting will only benefit your business in the long run. Retargeting helps to keep your brand top-of-mind with consumers throughout their purchasing journey. It's also an indirect way to grow your email list and customer base.
what is retargeting
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Reaching out to the same audience more than once is not a waste of money, but rather it’s an investment in your brand. Retargeting can help your business by factoring in consumer behavior;

helping you see what potential customers are researching or considering;

giving you insight into which products and services they’re interested in.

stop wasting time with new audiences that have no interest in your product or service.

Retargeting is one of the most powerful tools in digital marketing. It allows you to target specific groups of people and re-market your product or service to them. Retargeting ads can be shown through banner ads, display ads, or even video ads. The best part about retargeting is that it works!

The typical retargeting campaign has a 2 – 3x higher click-through rate than brand awareness campaigns. Because retargeting is so effective, it’s an excellent choice when it comes to marketing your business.

If you’re a B2B (business-to-business) company, then you might as well stop reading right now and start using retargeting.

Retargeting is the best marketing strategy for B2B companies because it works flawlessly to convert leads into customers. And it works great for almost every industry, including technology and banking.

In fact, retargeting campaigns can be more effective than traditional advertising channels like PPC (pay-per-click), email marketing, direct mail, and so on. That’s because they are much more cost-effective.

What is retargeting?

Retargeting is a great way to show your ads to people who have already visited your website. If you offer services or products that are expensive, retargeting can be an excellent method for getting back in front of potential clients who aren’t ready to make the purchase yet.

When you know how to set up retargeting ads on Facebook, you can capitalize on the traffic they bring in by using a landing page that gives clients a chance to schedule a consultation with you.

Why is retargeting important?

Retargeting is a marketing technique that allows businesses to advertise to customers who’ve previously visited their website. It’s extremely effective and can be used on many different platforms, like Facebook, Instagram, and Google. Retargeting ads are shown to people who have visited your site but haven’t purchased anything. The idea is that they’re interested enough in your product or service to want to learn more about it.

Your retargeting campaign will be much more successful if you show people products that are relevant to the ones they viewed on your website.

Retargeting provides additional points of contact with your product and more largely your brand, increasing the likelihood that those people who know you will convert. With the ever-changing landscape of digital advertising, the fight for your audience’s attention has to be won with not just quantity but also quality.

Benefits of retargeting


Retargeting is a great way to target customers who have already been engaged with your business through the conversion funnel.

By targeting these customers, you’re able to communicate with them again and remind them of their involvement in your business. If a person has already shown interest in your product or service, retargeting will give you another chance to sell this person on it by offering more information and increasing the value they receive from being a customer.

  • Inactive users: new ads remind users of the app they have already installed. This aim is to boost engagement and retention.
  • Upselling: users are shown the benefits of upgrading their membership. They can also be introduced to new apps and updates.
  • Heavy shoppers: with new ads, you can drive repeat conversions, as well as promote new products that may interest spend-heavy users.
  • Completing conversions: whether a user’s cart is full, or they haven’t completed a registration event, remarketing can help move users to the next stage of the funnel.
  • Testing: test creatives on different cohorts to see how they perform.


Retargeting is a great way to reach potential customers who are interested in your services. If you just started using this marketing strategy, you should consider using a retargeting management system like AdRoll. This tool can help you measure the cost of your campaigns and find out what channels work best. To get more information about retargeting and its benefits, visit our blog today!

Why should you use retargeting?

Retargeting allows you to keep your brand in front of your potential customers after they have left your website — persuading them to reconsider your offer when they need it. Retargeting campaigns allow you to target specific visitors with specific ads with the goal of convincing them to convert to your offer.

How effective is retargeting?

Retargeting can lift ad engagement rates up to 400%. The click-through rate (CTR) is 180.6% higher for retargeted users on the display network. A retargeting campaign, on average, performs nearly 10 times better than a regular display ad campaign.

How do you use retargeting?

1. Create a list of existing contacts, or gather groups from pixels on your website.
2. Upload the list to Facebook’s Audience Manager.
3. Determine your Destination URL.
4. Segment your Ads for specific audiences.
5. Set your budget.
6. Create your ad.
7. Track your campaign’s progress.

How does retargeting affect the business market?

Retargeting informs your customers of the changes to your brand and helps you find early adopters. Their interactions promote the new brand and help you improve visibility with targeted, efficient marketing. An additional opportunity to use retargeting with consumers is right after a sale.

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