As responsive web design becomes an increasingly popular choice among designers, its SEO benefits are becoming more apparent. By now you’ve probably heard the term “responsive web design,” a practice that involves creating sites that respond to their environment, adapting content to fit desktop computers, tablets, and smartphones.
Websites that are responsive have been proven to get higher positions in search engine result pages than non-responsive websites. Here is why it matters and what marketers need to know about the benefits of responsive web design.
Every site owner wants their website to rank higher in Google, but many of them don’t realize that responsive web design can make all the difference. Responsive design will help you achieve a better rank on Google because it puts your site ahead of others that don’t fit the form factor of mobile users.
The first benefit is that your website’s content will be more discoverable. Google is going to have a much easier time crawling and indexing your content because it won’t have to worry about serving up separate pages for mobile users.
The second benefit is that your site will convert better. By creating a single template for all devices, you’ll make sure your website looks great no matter what device the visitor uses.
The third benefit is that you’ll save money. If you’re currently dealing with multiple templates for various devices, then switching to responsive design will eliminate the need for them.
What Is “Responsive Web Design”?
Web design has evolved into a new era called responsive web design, or RWD. It is one of the most revolutionary things to happen in the world of web design since the Internet was invented.
Responsive Web Design (RWD) is a technique that allows users to access content on any device they can think of without having to download an app or change the layout. It’s basically a way to allow designers to create websites that respond to the size of the screen they are being viewed on.
If you’re a web designer or developer, you need to familiarize yourself with the concept of responsive web design. RWD allows designers to create websites that can adapt to any screen. This means that your website will look great on any device, from desktop monitors to mobile phones and more.
This is a huge change from the way websites were created in the past. In order to serve everyone, companies needed separate sites for different devices. RWD makes it possible for businesses to serve their customers no matter where they are looking at your website.
Why do You Need A Responsive Website?
A website is one of the most important marketing tools, it’s your virtual business card. A responsive design is a website design that responds to whatever devices are being used to access it. In other words, it is mobile-friendly and will change in size accordingly.
For example, if a user is searching for your company on their smartphone, they won’t be able to see the full version of your website. Once they zoom in and out, they will see that the website automatically resizes to fit their device.
1. Google Prioritizes Mobile-First
Mobile traffic has grown exponentially over the last few years. With more users searching from mobile devices than ever before, it’s become increasingly important for websites to be easily rendered on any device.
Google has prioritized mobile-first indexing in their search results because it’s now more important than ever to design your website with mobile users in mind. It’s essential to optimize your website for the mobile user and to build a good user experience that will make people want to come back again and again. Mobile devices continue to be the driving force behind internet traffic, accounting for nearly 65% of all web traffic worldwide.
As a result, there’s no better time than now to ensure that your site is mobile-friendly.
2. Improved Usability
Time on Page can be an important indication of whether your content matches what the user is searching for and whether they’ve had a positive experience on your site.
Responsive web design makes websites more accessible, fast, and easier to navigate.
With the rise of mobile traffic, websites need to be responsive. Your website needs to look good and load quickly on a variety of devices. This is why responsive web design is so important.
A responsive website is one that responds to the device it is being viewed on. It changes its layout and content to adapt to different screen sizes. This way, your website will look good and be easy to use for all types of users.
4. Lower Bounce Rate
Responsive web design is a great option to lower bounce rates and improve search ranking. This article will guide you on how to make your website responsive.
The term “bounce rate” refers to users who visit a single page on your website and then leave without viewing any additional pages. If your site has a high bounce rate, it means that many of your visitors aren’t engaging with the content on your site.
To improve bounce rate, you need to figure out why visitors are leaving without reading or interacting with your content.
5. More Social Shares
There is no doubt that social media plays a big role in website optimization. In fact, almost 80% of brands said that they have used social media to increase awareness around a specific product or service.
Google’s recent algorithm update has shown that websites that are mobile responsive can gain more social shares than their competitors.
It’s not surprising to see the number of mobile users increase each year, and it’s only natural for websites to make their content easily accessible through smartphones and tablets. With this in mind, web designers should be implementing a responsive design on their sites.
Having a responsive website makes it easy for users to engage with your site, thoroughly enjoy your content, and then share it on social media.
If you are looking to get more traffic from search engines, you should consider implementing a responsive design. Responsive web design is the use of flexible grids, images, and media queries to adapt web content to the viewing environment. This allows your website to be easily viewed on any device, which is great news for SEO. To learn more about how responsive web design can improve your SEO efforts, subscribe to our weekly newsletter!