Paid search advertising is one of the most effective ways to drive traffic. If you are investing in this channel or considering it, then you’ll want to read this guide. We’ll walk through how to define your goals, how to structure your campaigns, and how to measure success. Let’s get started!
With Google AdWords, Facebook PPC, and other paid search platforms, your business can reach millions of people who are actively searching for products and services that you offer. The key to boosting your performance with paid search is to find strategies that work for your business. For example:
If you have a limited budget, it’s important to be smart about it. Pay-per-click advertising is an excellent way to get the most bang for your buck. You can target your ads to appear in front of people who are on the web and have already taken actions that show that they may be interested.
Ways you can boost your paid search performance
1. Scream The Right Message At Your Customers: An Ad Copy Cheat Sheet.
How do you get your message across in a crowded digital world? How do you make sure that your clients or customers see your message first? The answer lies in the content of your ad copy. Ad copy is the message that you write for a specific ad and it is usually restricted to a short line (80 characters).
What if you could make your ad copy stand out and be remembered more than other ads by using tips to write better ad copy?
Use action words: Using action words will help people associate the message with their desired action, like buying something.
Imagine you’re a hot dog vendor in the middle of summer. Do you try to sell your hot dogs to everyone without any discrimination? No, right? You actually target people who like hot dogs and are likely to buy them.
The same is true for ad copy. Just like a hot dog vendor targets people with a high likelihood of buying the product, you need to target the right audience for your product or service.
2. How To Decode People’s Behavior For A Better Ad Copy.
There are a lot of red flags out there that tell you the audience is not interested in your product. For example, if people aren’t talking about your product or service in their daily conversations, they probably don’t care much about it.
But there are also red flags that tell you the opposite. People who type your brand keywords into search engines and visit your landing pages are often interested in what you have to offer.
The readership and the following of any blog is the most important asset for all bloggers that want to make money online, through advertising or affiliate marketing. Readers are the ones who will read your content and will lead you to monetize your blog with AdSense, Affiliate Marketing, or even just by promoting yourself as a business person.
According to data from Quantcast, 2 million people visit your blog each month. Out of this 2 million, 20% are “avid readers” who come back regularly to read new content and 60% are occasional visitors who will only visit once in a while.
3. Timing: It’s everything in PPC
Everyone knows that timing is everything in life. In PPC, it’s no different. Many people get into PPC because they want fast results and they don’t have time to wait around. Unfortunately, some of those same people fall into the trap of “fire, ready, aim” when setting up their campaigns and don’t really pay attention to the details of their campaign optimization.
This ultimately leads to a lot of wasted advertising spending. The good news is that there are a few simple things you can do during your campaign setup to ensure that you get the most out of it.
4. Know About Measurement When Writing Your Ad Copy.
With so much data available, it’s tempting to use every metric to try and prove that your ad copy is successful. However, marketers need to be cautious of the data they collect and measure from their campaigns.
It’s important to know what data are key metrics and which metrics aren’t worth tracking. This can be tricky, as you may not know what’s key until you’re able to monitor for a few months and find trends.
Ad copy is the text you see on adverts. It’s the most important element of the ad. You simply cannot rely on “gut feel” when writing good ad copy. You need to focus on what your target market wants and how you can give it to them.
If you want to see an increase in paid search performance, it’s important to make sure your landing page is optimized for conversions by including the right call-to-actions and a strong offer. Have you made any optimizations lately? We’d love to hear about them!