Google has launched a new ‘Shops’ section in Google search results for mobile users, which shows information of local shops such as their name and address. The ‘Shops’ will be shown in the local pack or at the bottom of general search results on both desktop and mobile.
The section shows three retailers (but can display up to 10) based on organic search rankings and is available for some US shopping-related queries on mobile devices.
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Google statement. A Google spokeswoman told Search Engine Land: “We recently released Shops, a new module available on mobile devices, to allow our search to offer more seller options to our users. This feature currently displays three shops. And users can expand to display up to 10 merchants depending on availability. The selection and order of the displayed results are based on organic search rankings. “
Another milestone for Google’s organic shopping efforts. Over the last two years, Google has expanded its shopping-related results from being a paid product to also offering plenty of visibility opportunities organically, beginning with the introduction of free product listings in April 2020.
Why do you care? The shop section is another area of search results that retailers may see, which can increase brand awareness and increase traffic. However, because the shop section is based on organic search rankings, retailers who have not yet been ranked may not enjoy the benefits.
As Google continues to add support for organic shopping features, it only becomes more important for merchants to ensure their sites are optimized both for traditional search results and shopping-related features.
Non-shopping results may also appear on the same results page as the Shops section (in the case of the screenshot above, there is a listing for a tutorial on how to fix a broken bike chain). The addition of more shopping features may potentially push non-shopping-related results further down the page, which can affect clickthroughs.
From an industry perspective, Google’s buildout of organic e-commerce features supporting both users and merchants speaks to the rise of digital commerce and its role in the company’s strategy.
Conclusion: Google has announced that it is testing a new ‘Shops’ section in mobile search results for users of its Android and iOS apps in the UK. The company expects that this new feature will help users find local stores more easily with relevant information about their location, opening hours, and phone number.