Long-tail keywords are a great way to ensure that your target audience is able to find you. They’re also much easier to rank for than more generic, broad keywords. However, if you don’t choose the right ones, they can actually have the opposite effect and make it harder for people to find you – which defeats the point of using them in the first place!
Long-tail keywords are a tremendous way to boost your traffic and optimize your search engine marketing. But which long-tail keywords should you target? And how do you do it?
Long-tail keywords should be a part of every SEO strategy because they tend to convert better and usually don’t require as much of an investment in links or paid advertising. They’re great for directly targeting the audience you care about, not just those who are searching for something general.
Long-tail keywords are more specific than broad keywords. That gives them a narrower reach and they tend to get fewer searches each month, but their visits convert at a higher rate. For example, “football” gets a lot of monthly search traffic, but the keyword “football cleats for wide feet” only gets about 300 searches a month.
However, that keyword has a better conversion rate because it targets a very specific group of people who have one common interest – football cleats for wide feet.
What Are Long-Tail Keywords?
Long-tail keywords are phrases that are longer than 3 words. They have more specific, less competitive search volume and can drive a lot of relevant traffic to your site. The difficulty with long-tail keywords is that they are much harder to rank for in comparison to shorter keyword phrases. For example, a page about keyword research would compete for the term “keyword research” but wouldn’t be able to rank for the phrase “long-tail keyword.”
Long-tail keywords are terms used to describe a more specific search than a broad one. In our example, ‘best workout equipment’ is a broad term, while ‘best kettlebells for home use’ is a long-tail keyword.
Broad terms can bring you a lot of visitors very quickly. Long-tail keywords, on the other hand, tend to bring you fewer, but more qualified and interested visitors.
Long-Tail Keyword Examples
Long-tail keywords are terms that are longer than three words. They can be phrases, proper nouns, or even questions. The advantage of long-tail keywords is that they aren’t as competitive and usually convert better because people who search for them are further along in the buying cycle.
Here are a few examples of long-tail keywords:
- coffee filters
- iced coffee
- marketing agency
- marketing expert
The Importance Of Long-Tail Keywords To Boost Website Traffic And Conversions.
Keywords are the foundation of every content strategy. They drive traffic to your site and help you meet your business goals. With so many choices for keywords, how do you know which ones are the best?
Long-tail keywords are one of the most powerful tools in your content strategy. They bring in more traffic than short-tail keywords, and they bring in more qualified traffic. There’s a lot to love about long-tail keywords, but there’s also a misconception around them that can hurt your traffic numbers if you aren’t careful.
- Easier to Rank: There is a ton of competition and results for common head keywords since they are broader. At times, a head term can have billions of results. But for a long-tail keyword that is more focused, there may be millions of results.
- Targets The Audience Better: A user’s search query can help us determine search intent, whether it is navigational, commercial, transactional, or informational. Since long-tail keywords tend to be more specific and less competitive, someone who searches for a long-tail keyword is probably ready to make a purchase or commitment.
- Less Expensive Advertising: If you use Google Ads, long-tail keywords will also help you get more bang for your advertising buck. Competitive keywords tend to have a high cost per click. Still, keywords with a lower search volume or competition are cheaper and more targeted, thus giving you a higher probability of conversion. In short, less competitive terms mean less ad spend and better ROI.
How to Find the Right Long-Tail Keywords
Keywords are the backbone of any website. Without proper keyword research, a site is doomed to failure. And with organic traffic being the most important source of traffic for websites, you can’t afford to have your strategy be wrong.
Let me show you how I find the right long-tail keywords for my sites and even my AdSense ads. Long-tail keywords are those that are more descriptive and specific than their short alternatives.
1. Determine What Your Target Audience Needs and Wants
Do you know what your target audience needs or wants? If you were to ask them, would they be able to tell you?
You probably don’t need to ask them, because you already know. You’re the expert in your niche, and you know what your target audience needs and doesn’t need. You just need to find the words to describe it.
Determine what your audience needs and wants by answering these questions:
What are their biggest challenges?
What are their biggest frustrations?
What do they want more of?
What do they want less of?
2. Do Long-Tail Keyword Research
Long tail keywords are those that include the exact word you are looking for, but also a few additional words surrounding it. For example, if we were looking for information on how to start a blog, our long-tail keyword would be “how to start a blog.”
When you do research using long-tail keywords, instead of broad ones, you can learn how to attract customers who have specific questions and problems that your company can solve. This is a great way to direct traffic right away to your website.
3. Keep User Intent in Mind
It is important to keep in mind the user intent when doing link building. For example, if you want to rank for the keyword “how to make yogurt”, it would be better to target a long tail keyword like “how to make homemade yogurt”.
A List Of Tools To Find Long-Tail Keywords Easily.
When it comes to keyword research, long-tail keywords are a marketers best friend. Long tail keywords are the most specific and thus, most targeted. They’re also the best at producing conversions. Most people use Google Keyword Planner to find long-tail keywords, but you can also find them by doing a simple search in Google.
1. Keyword Gap Tool
Keyword Gap is a tool that helps you find long tail keywords that are highly searched, but not yet very competitive. This is a great tool for SEO, so it’s essential to learn how to use it properly.
The keyword gap tool looks at the top 50 results in a Google search, and pulls out all the keywords that don’t appear on the first page of results. Then it checks how many monthly searches those keywords get. By comparing the number of searches to the competition level, you can gauge how hard it will be to rank for those keywords.
2. Google Keyword Planner
Google keyword planner is an excellent tool for keyword research. But it doesn’t come without limitations. One of them is the way it deals with keywords with a very low search volume. As you can see in the screenshot, Google does not provide any data for low-volume keywords, and this can be a huge pain when you’re trying to expand your SEO strategy beyond the top 100 keywords. This is where Keyword Gap Tool comes into play.
The tool is capable of providing valuable information about specific long tail keywords (keywords with less than 10 monthly searches) that are not available in Google keyword planner.
3. Keyword Magic Tool
Keyword Magic is a great keyword research tool that you should have in your arsenal. It can help you find long tail keywords with very little competition, and will easily help you to rank on the first page of Google for any competitive phrase.
Other Ways To Quickly Expand Your Keyword Lists.
Google’s Autocomplete Feature
Refer to Google’s People Also Ask (PAA) Feature
Use the Related Search Terms Feature
Get Started on Your Long-Tail Keyword Research
Conclusion: Long-tail keywords are generally more specific than their shorter counterparts and therefore have a smaller search volume. In spite of having less searches, they’re also usually easier to rank for because the competition level is lower.
Long-tail keyword research is an integral part of any blogger’s content marketing strategy. If you are looking to start a blog or grow your existing blog, contact us today to get started on long-tail keyword research.
