It’s no secret that local business listings are important for your online visibility. However, having a good presence on Google Maps or Yelp is just the beginning. You need to optimize both your site and social media for businesses in order to attract new customers and keep them coming back.
Local SEO is a set of techniques used to increase the visibility of a website in local search results using location-based keywords. Local SEO helps businesses be found by customers looking for products and services near their physical location.
The most successful local SEO campaigns are those that have a sound content marketing strategy behind them. Content is king, after all! This post will cover the basics of creating an effective local SEO content strategy that your audience will love you for!
Creating A Winning Local SEO Content Strategy.
1. Localize Your Web Content
Localization is the practice of adapting products and services to fit the language and culture of the target market.
For localizing content, you have to define your targeting area, language, and culture. It’s important to choose a country, not only by its size but also by its relevance to your business.
You should always try to localize content for countries in which you want to increase traffic. The more popular the country, the better for your blog’s growth.
The way you should go about localizing your content is that you first target large countries with high traffic. Tools like Semrush allow you to discover geo-specific keywords users are searching for according to where they are seeking services or businesses.
Moreover, this tool also reveals search volume and competition to help you select the right terms for your business.
2. Optimize Your Local Web Pages
You can easily and quickly optimize your local web pages to rank higher in local search results, get more traffic and increase online reviews.
Optimized local web pages will have a huge impact on your business. First, the more reviews you have, the more traction you’ll get in local search results. Second, the higher you rank for your preferred keywords and key phrases, the more exposure, and visitors you’ll receive to your website.
Optimizing your local web pages is a great way to get started with an SEO campaign that can improve your rankings and create additional opportunities.
To do this, follow on-page SEO best practices on your web pages:
- Include your target keyword in the URL of your web page (exact keyword not required).
- Include your target keyword in the title tag of your website.
- Write a concise, informative meta description.
- Write useful, keyword-rich body content.
- Add images with optimized image alt text.
- Use H1, H2, and H3 headings throughout the page.
- Link internally to related pages on your website.
3. Add A Detailed Contact Page
A contact page is a critical part of any website. It’s the perfect place to put your social media links to help people connect with you and share information about your brand.
Here are some additional tips for creating an effective contact page:
Make sure to include a phone number, email address, and even a physical address. If a visitor has a question or concern, they should be able to easily reach out to you.
If you have multiple locations, list them all here and make it easy for the visitor to find the one closest to them. This will help with customer satisfaction and provide valuable context to Google and users as to where your business is and what it’s about.
It’s best to include:
- Your official business name.
- The address of your local business.
- Your business hours.
- Directions to your physical location.
- An embedded map to your business.
- Your business contact information (phone number and email address).
- A contact form for users to reach you.
4. Write Local Content
We live in a global world. But if you are a local company, you have to write local content.
Local content is a great way to increase your search rankings. Some studies have shown that local SEO can drive up to 60% of your web traffic.
There are a couple of ways you can create and find local content. You can use the Google Maps API to grab data about stores or other locations in your area. But if you don’t have time or the know-how, you can also hire someone on Fiverr to do it for you.
You can write about local events, local trends, scholarships, local business updates, and more to draw in your local audience. Get creative with your blog content to broaden your reach in your local market.
5. Guest Post On Local Publishers
Guest posting is a common and effective content marketing strategy for driving links and traffic to your website. And guest posting can serve your local SEO efforts as well.
I’m going to get you started with a list of some of the top publications in your industry. That is if you want to focus on local publishers that serve your local area.
What I’d suggest here is that you take the time to identify the email address of the editor or writers of these sites – and then, write them a detailed pitch explaining why they should consider publishing your content.
That means that you need to include: who you are, what you do, why your business is interesting, why your content is relevant, what benefits they would get from publishing that piece.
6. Write About Local Events And Activities
We’re all looking for something to do in our spare time. If you’re writing content that appeals to a local audience, you can tap into the events and activities that people are planning on attending. If you write about things that people would do anyway, then your content will be one of the best options for them.
The key here is to know what is happening in the area around your business. You can find this information from local newspapers, social media accounts like Twitter, Facebook, and Instagram, and even by talking directly with people who live in the area.
Chances are your local community has its own buzz about activities and events in your area.
This means people are searching for this content as well. This presents an opportunity for you to get in on the noise.
7. Grow Your Local Audience On Social
There are many different ways you can use social media to build your local audience, but here are a few of our favorites.
1. Start a Facebook group around your topic. This is free and effective and can lead to building a community of loyal followers who will share your content.
2. Build lists on Twitter. Twitter lists are an effective way to segment audiences, and for businesses, in particular, it can help to create a VIP list of local influencers whom you can engage with on a regular basis.
3. Use Instagram hashtags. Hashtags are an excellent way to tap into.
Suppose you are a digital marketer in Embu, Kenya looking to attract more local clients. You can write a blog post about an upcoming business event and share it on social to drive some additional traffic.
8. Avoid Common Mistakes With Your Local SEO
If you run a local business that is dependent on location-based keywords, your strategy needs to have a strong local SEO foundation. Otherwise, your business could fall into the trap of ranking for nationally targeted search terms only.
But local SEO isn’t as easy as just getting your address and phone number in order. It takes a lot of research and strategic thinking to be successful at it. That’s why I’ve written this guide for you to avoid common mistakes when it comes to local SEO.
Most small business owners understand the importance of having a website but do not understand the importance of local SEO. Local SEO is extremely important for promoting a small business and being found by potential customers close to your location. It’s essential that you avoid these common mistakes with your local SEO if you want to gain more visibility in your area.
The first common mistake is an incorrect Google My Business (GMB) listing. You should always make sure that this is filled out correctly so that it can be easily found when someone searches for your business on Google. Another common mistake is not having a Facebook page.
There are many factors that go into creating a winning local SEO content strategy, and it’s important to make sure you’re choosing the right ones. If you want to learn more about how we can help you create your own winning strategy, please leave a comment below and let us know. We’d love to connect with you!