12 Top Tips To Create Your International SEO Strategy.

We all know that SEO is important but many people overlook the fact that not everyone who searches for a product or service lives in their city. In order for your website to attract these potential customers, you need to optimize your website so that it ranks high on search engines like Google, Yahoo, and Bing. But if you do not use international SEO, your website might be missing out.
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International SEO is a complex process that can take a lot of time and resources to get right. The importance of ranking high in search engines cannot be overstated! Here’s the ultimate guide on how to do it. If you’re serious about establishing an Internet presence outside your home country, this article is for you.

# Use different social media platforms (Facebook, Twitter, Instagram, LinkedIn).

What Is International SEO?

Some people use it to describe a company’s strategy for targeting multiple countries, while others use it to describe the process of optimizing for rankings in multiple languages. The fact is, there is no one definition or method for global SEO/International SEO.

By targeting multiple languages and/or locales, you’ll be able to get organic search rankings for the different versions of your company name.

For example, if your company is called “SemaSEO Agency”, you can target specific countries and cities with your content by focusing on their local language. If you are in Kenya, you could target Uganda, Rwanda, and Tanzania. These different markets will respond to different words and phrases that are unique to their culture.

We all know that SEO is important but many people overlook the fact that not everyone who searches for a product or service lives in their city. In order for your website to attract these potential customers, you need to optimize your website so that it ranks high on search engines like Google, Yahoo, and Bing. But if you do not use international SEO, your website might be missing out.

By targeting multiple languages and/or locales, you can expand your business beyond its current borders. This will allow you to: # Reach out to new markets that speak other languages or dialects # Get a feel for the market in order to know how it differs from your existing product or service offerings. For example, if it’s a tech startup, then being able to speak the language of the country will help you understand how well your product is fitting into that market’s culture

In this article, I am going to talk about international SEO and how you can get your website ranked in the search engines for many countries. You might be thinking that the rules of SEO are different for each country, but they aren’t. The same rules apply no matter where you are targeting your content.

How to Create Your Own International SEO Strategy

1. Discover Your Potential in Different Locations

In order to maximize your efforts, you need to focus on offering your site in the languages that give you the best return on investment (ROI).

Now the question is: how can you choose which languages and locations to target in your global SEO strategy?

Understand where your existing site visitors come from. Are a lot of your site visitors from one region? This clearly is a sign that you should create a dedicated local site for that region to boost your traffic even further.

You can check this by going to Google Analytics and using the following reports – Audience → Geo → Location OR Language.

International SEO strategy
Image: translatepress

2. Understand the Market

The first and most important thing you need to understand is your audience, how they will use it, how much they are willing to pay for it. You should also consider your competitors and what kind of products or services they offer. If you want to check any competitor’s website or product, you can use the searching tool Ahrefs. It will help analyze the whole website structure as well as all pages rankings and backlinks structure!

3. Do International Keyword Research

Keyword research is one of the most important parts of SEO. It helps you get relevant traffic and to improve your rankings in search engines. But there are many ways to do keyword research, and some methods work better than others depending on the niche or industry you’re working in.

You will have to research keywords that your audience uses in each country. This will be different from country to country. So if you are targeting the United States English speakers and people from the United Kingdom, you would have to do some research and write a detailed section on how to do international keyword research. This is because each country has a different way of using language, so you would have to take that into consideration.

For example, searching the word “fitness” in the United States will give results like gyms, yoga, etc., while searching the same word in the United Kingdom will

Thankfully, most quality keyword research tools make it easier to filter keyword suggestions and volume based on searchers’ languages/locales. This includes KWFinder, Ahrefs, SEMrush, and so on:

international keyword research

4. Perform Competitor Research

It is key to research what your competition will be in other locales. Are you against other sites that have implemented a multilingual SEO strategy or will you be going up against purely local sites?

Understanding your competition will be beneficial in that:

  • You’ll be able to tell if it’s worth it to try to target that locale in the first place.
  • You’ll know the amount of effort to put into optimizing for that locale.

With a comprehensive list of your competitors’ characteristics at hand, you can use this information to focus on building the most unique product possible. The more unique and appealing your product is, the better results you’ll see in both sales and in attracting new customers.

5. Consider Local Search Engine Preferences

I know Google might turn out to be the dominant search engine in most parts of the world but it’s not the only dominant player in all locations.

When developing your international SEO strategy, perform quick research to find out if Google is the key player or you need to be optimizing for a different search engine.

Google has competitors in countries such as:

  • China – Baidu or Sogou are the dominant search engines as Google isn’t available in most of China (though it is available in Hong Kong and Macau).
  • Russia – Yandex is slightly more popular than Google. The same holds true for some other Eastern European countries.
  • South Korea – Naver is the most popular search engine.
Yandex market share
Image: translatepress

6. Optimize URL Structures

With SEO and increased organic traffic being a top priority for many businesses, optimized URL structures can be an important part of this process.

Optimizing URL structure is one of the many ways you can improve your rankings in search engines. These optimizations also make your website more user-friendly by making content easier to find and improving the flow of navigation.

This way, you’ll benefit from SEO for international markets, because each language version of your site will be fully indexable by Google and other search engines. That means every piece of translated content needs its own dedicated URL.

7. Localize Your Content

As we’ve discussed previously, localization is crucial to your SEO strategy. Localizing your content by using the correct keywords and including relevant geographic information can help international users find you without having to do additional research. That’s a good thing for everybody: it means more traffic and better conversion rates.

There are over 7 billion people in the world, and if you want to reach them all with your business, you’re going to have to go global. The internet has shrunken the world tremendously, making it easy for almost anyone to launch an online business that caters to a worldwide audience. There is one problem: Search engines use your location as a factor in their rankings. So, if you want a global audience, you need localized content on your website and blog optimized for

8. Add the hreflang Attribute

Hreflang is an attribute that can be added to your <html> tag. It informs search engines about the language and region of the content on your site in relation to other pages on the same site. This is useful for businesses with multiple language or country-specific sites because it gives Google a clear idea of which pages are relevant for which users.

This is how to add the hreflang attribute – https://seotraining.io/2017/05/hreflang-attribute # This is how you add an image in your post using markdown: ![alt text](https://images.example.com/image.png).

There are many benefits of using the hreflang attribute, including

1. Improving User Experience

2. Increasing Page Speed

3. Improving Search Rankings

4. Offering Localization Options to Users

While you can add the hreflang attribute manually by inserting some behind-the-scenes code in your site’s header, a better option is to choose a multilingual website tool that will automatically add hreflang for you.

For example, if you use TranslatePress to create a multilingual WordPress site, TranslatePress will automatically add the proper hreflang attribute to each page and to your XML sitemap so that you don’t need to lift a finger.

9. Optimize URL Slugs

URL slugs are one of the most important things to pay attention to. The slug is the part of the URL after the domain name (e.g., www.example.com/hello-world/). It’s also referred to as a permalink.

A URL slug should be descriptive and relevant to what your post is about. In short, it should be optimized for search engine optimization (SEO). Here are some tips for creating a great URL slug: Be descriptive and use keywords in the slug.

It’s a good general SEO practice to always try to include your main keyword in the URL slug. However, when you’re talking about international SEO, that means that you also need to translate the URL slug for each language.

10. Build Links from Local Resources

Getting backlinks from any quality site will improve your rankings. However, if you really want to optimize for global SEO, it can be beneficial to specifically build links from local resources in the language/locales that you’re targeting.

11. Add Local SEO Signals

Going local in the locations that you’re targeting is the best way to boost your international SEO strategy.

For example, you can create profiles on local social media sites and add those to the localized version of your site.

12. Translate SEO Metadata and Social Graph Information

if you want to perform SEO for international markets, it’s important that you translate and optimize your SEO metadata for each language and locale just like you did for the original language.

You should localize the title and description to optimize click-through rate (CTR) and to include keywords from your international keyword research.

Also, translate your social media graph information so that your site has localized content when people share it on Facebook and Twitter.


As you can see, there are numerous steps to creating a comprehensive international SEO strategy. However, if you follow these steps closely then it should be relatively simple to get started and see the benefits of an effective SEO campaign in your overseas markets.

We hope this blog post has helped you gain some insight into the different elements that make up an international SEO strategy. If you would like to learn more about how we can help with your local SEO efforts, or if you have any questions, feel free to contact us by email at admin@semaseo.info, subscribe to our email newsletter, or visit our website today.

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