A lot of SEOs find themselves working on underperforming content that might not be performing to its full potential. The reasons for this are many, but one of the most common is a poor understanding of how on-page SEO factors should work together.
If you’ve ever found yourself in this situation, the quick answer is to check your content against five different categories: keywords and synonyms, title tags, heading tags, meta descriptions, and body text.
It’s no secret that Search Engine Optimization (SEO) is a fundamental part of any digital marketing strategy. It plays a role in how your content ranks, but it also affects the way users interact with your site. The goal of SEO is to create compelling, quality content that engages users and helps them achieve their goals.
On-page SEO is an important part of your content optimization strategy. The most overlooked elements are the on-page factors, which are subtopics that most people don’t pay attention to.
These five on-page factors will help you understand how to optimize your content for search engine spiders and will help you increase your blog traffic in the process.
The Top Elements Of On-Page SEO.
An on-page SEO strategy is made up of a lot of different components, some more important than others. When you take a close look at an on-page SEO analysis, there are many different elements that comprise the foundation of your website’s search engine optimization performance. There are two primary types of on-page SEO elements: The first element we want to dive into is:
Content has always been a part of SEO. In fact, it’s the most important part. But these days, you can’t just have good content — you need great content, too. Organic search traffic has become increasingly competitive over the years, and good content is only going to get you so far. That’s why it’s crucial that your website be strategic and well-planned from the beginning in order to ensure that your site design correctly showcases your brand story and caters to user intent.
Writing solid content is not enough anymore to rank your page. Content marketing is about providing value for the reader and ranking for your keywords. You need to do both to achieve success. And that is where on-page SEO comes in handy. On-page SEO refers to all the elements of a web page and how it relates to search engines. It helps you make sure that you have covered all bases, from an SEO perspective of course!
An HTML element is anything part of your web page defined in HTML, the default code behind the scenes. This includes items like the title, meta description, and image alt-text.
It also includes the HTML elements that are rendering the page.
HTML elements play a crucial role in telling Google what your page is about and how it should rank in its search results.
If you’re not using these elements correctly, then they could be negatively impacting your rankings.
The Best On-Page SEO Elements For Ranking Your Page Higher.
There are multiple ways to optimize your website for search engines, but some basic elements should be present on every page.
1. Written Content
Written content is a great way to keep your audience engaged. However, it’s important to know what kind of written content will get the best results for your target audience.
An infographic is a visual representation of information and data that can be quickly digested by the reader. You can make it fun or informative, but either way, you should use infographics as an opportunity to add value to your audience. Infographics also have a lot of potential for SEO. They are easy to share and link back to, which helps in the search engine optimization process.
Ensure the content you write is making good use of your keyword research. If you don’t have a clear focus for your content, then your audience will be hard-pressed to engage with it.
Use HTML subheadings to give your content structure and call out topical relevance signals to both readers and search engines.
And although we know that E-A-T is particularly important in YMYL topics, all web content can benefit from being made to demonstrate more expertise, authoritativeness, and trustworthiness.
2. Title Tags
If you want to rank in Google and get more traffic, there’s one easy thing you can do right now: Improve your title tags. I’m not sure if the SEO world can agree on anything, but this is an area that almost everyone agrees is important.
A good title tag is crisp and concise. It reflects the content of the page without leaving out any important keywords. It also contains a targeted keyword phrase that will help you rank in search engines, drive traffic from social media, and increase conversions.
As you know, the title tag is the most important HTML tag for SEO. It’s also the most visible and important element of your page. As a webmaster, you should make every effort to optimize this crucial part of your page.
3. Page URL
URLs play an essential role in both SEO and user experience. Every webpage generates a unique URL, and you should be taking the time to make sure that yours contain the right keywords.
Try including your target keyword in the URL in a way that makes sense to your audience.
You also want to ensure that your page URLs are short, sweet, and to the point. Long, complicated URLs are difficult for search engines to understand and a challenge for searchers.
4. Image Alt Text
image alt text is the text that appears when your image isn’t loading.
The alt text is an HTML attribute that allows you to provide descriptive text for an image. Search engines use it to determine the relevance of an image to a given search query.
It is considered best practice to include alt text for every image on your website, but many websites don’t follow this rule. As the number of images on a website increases, the likelihood that each one has good descriptive text decreases.
5. Both Internal And External Links
Internal links are links that link to a page on the same website.
External links are links that link to a page on a different website.
In order to boost the authority of internal links, we will have to use internal linking, which is when we link relevant pages within our own website. This can be done either with or without the use of anchor text, but it is important to use keywords in the anchor text when possible.
If you want to rank well in search engines, you must make sure that every single page on your website has at least one link leading back to the homepage of your website. Internal links also allow your readers to navigate the content of your site easily and quickly. Inbound Linking does not equal spamming. The reason why spamming won’t help you rank well in search engines.
Conduct Regular On-Page SEO Audits For Your Website.
Search engine optimization (SEO) is one of the most effective ways to draw new traffic to your website. Google loves websites that are optimized for search and rank them higher than other sites in their search results. It’s a good idea to check your website’s SEO once a month to make sure you are still on track.
To do an audit, evaluate how many of your desired keywords you have in your copy, along with how many times you used the words “we” or “our”. This shows Google that you care about your business and not someone else.
To fix the issues identified here, you’ll need to improve your content strategy and make important changes to your writing style. These problems are not easy to fix, but by identifying them first you can improve your chances of ranking well with Google.
Your content’s ranking is dependent on the quality of your content, as well as its relevance. Making these 5 changes should help improve your content’s ranking and drive more traffic to it. What other issues have you run into with your blog’s search engine rankings?