Writing a blog post can be a challenging task. If you have never written one before, the sheer volume of information can feel overwhelming. But by breaking it down into simple steps, you can write a well-structured blog post in no time at all.
We all have that little voice in the back of our heads telling us to ‘just write’ and it will be fine. But, if you are like me, you need more structure than that. You need a step-by-step plan for writing your blog post. Especially when you are blogging on a regular schedule, it can become really easy to fall into a rut and end up not writing anything at all.
This guide is here to help you understand how to write and manage your business’s blog as well as provide helpful templates to simplify your blogging efforts as a bonus!
What is a Blog Post?
What is a blog post? Blog posts are regular entries to your website’s blog section. These can be more informal than the rest of your content and can focus on any subject you like (within reason!).
A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, and interactive charts.
A blog post describes or discusses something. For example:
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There are many popular blog formats, but mentioned below are six of the most common:
- The “How-To” Post
- The List-Based Post
- The “What Is” Post
- The Pillar Page Post (“Ultimate Guide”)
- The Newsjacking Post
- The Infographic Post
What makes a good blog post?
When it comes to blogging, there are lots of different topics and information that you can share with your readers. But not all topics are equally popular or well-liked by your readers. So if you want to write an effective blog post, then make sure that you know what people like to read most.
As you know, there are many different types of blogs on the Internet. Some bloggers write about new tech gadgets and other bloggers talk about fashion, etc.
A good blog post is one that answers a question, offers a solution to a problem, or entertains the reader. It’s also helpful if it does all three of these things at once. And while you can follow the same formula for every blog post you write, it’s better to have that formula in your back pocket rather than force yourself into it every time.
What makes a blog post “good” is entirely subjective and personal. One person’s blog post might be another person’s pile of trash. However, there are a few hints that you can follow to succeed.
Note: A good blog post is interesting to read and provides educational content to audience members.
Now the question is, how do you actually go about writing one of these engaging and informational pieces?
How to Write a Blog Post
There are a few different ways to go about writing a blog post, but the most important thing is finding a process that works for you. You should tailor your process to fit your unique skills and abilities so that you can produce content consistently.
I’ve found that using a simple writing template helps me to write quickly, but you may find that freewriting or outlining your points first is more effective for you.
Once you’ve got the basics down, try experimenting with different formats and styles of writing, because the more comfortable you feel with your process, the better results you get.
Let’s take a look at steps you’ll want to follow while writing a blog post:
1. Understand your audience.
Blogging can be a great way to get your content out there and reach new audiences. However, you want to be sure that your content resonates with the people who visit your blog. The best way to do this is by writing for an audience that you understand.
One of the most important steps in writing a blog post is audience research. This means you need to know who you are writing for, in order to understand what they want from the post. This will help you write better headlines and more engaging content. If you don’t know who is reading your blog, then it becomes much harder.
2. Create your blog domain.
You can create a blog using your own domain, or you can use a free platform like WordPress.com or Blogger. The main advantage of using your own domain is that it looks more professional, and it’s easier to remember.
If you don’t have a website yet, then the first step is to get one. If your business is just getting started, you might not have the budget to buy a domain and hosting for your site. In that case, you can use a free blogging platform like Blogger or WordPress.com. They offer free domains and hosting for as long as wish to use the free service.
Your blog’s domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.
Here are five popular web hosting services to choose from:
3. Customize your blog’s theme.
Every blog is unique. The best way to make your blog feel like it’s yours is to customize the theme. You can do this by modifying the colors, layout, and background image of your site.
The easiest way to modify these aspects of your blog is to install a new theme that matches your brand. You can find thousands of WordPress themes on the internet. Some are free and some are paid. However, all you really need is one theme to get started.
If you’re like most people, you’ve probably never really learned how to write a blog post. Sure, you can easily write an article and publish it on your blog’s main page. But what if you want to customize the layout in order to fit your brand’s unique style? What if you have images or videos that need to be displayed in a certain way?
If those scenarios sound familiar, then you’ll want to learn more about WordPress themes.
4. Identify your first blog post’s topic.
You’ve decided to start a blog, but now what? Your next step is to figure out what you’re going to blog about. This doesn’t have to be difficult or stressful, and in fact, should be quite fun.
There are some simple methods for choosing the first topic that will help narrow down the options for you and get you started on the right foot.
When you are ready to write your first blog post, it is a good idea to determine what type of content you will create. Before you start writing, there are many things that you need to consider. What are the goals for your blog? Do you have a niche or vertical that you want to focus on? Do you want to write about recent news and events, or do you want to write about a particular topic?
There are several things that you need to consider when deciding on your blog post topic.
This is similar to choosing a niche, however, it is more focused on the reader.
Pro tip: You may not want to jump into a “how-to” article for your first blog post.
Your credibility hasn’t been established yet. Before teaching others how to do something, you’ll first want to show that you’re a leader in your field and an authoritative source.
5. Come up with a working title.
It’s important to choose a title for your blog post that people will remember and make them want to read your content.
The first step is to come up with a working title. This is a simple title that will get across the main idea of the blog post. It’s something that you can use as you start writing, and then replace it with a more detailed title later on.
6. Write an intro (and make it attractive).
Once you have a working title, it’s time to start writing. Write the first version of your blog post in whatever text editor you like, but make sure to save it as an HTML file or it won’t be formatted correctly once you put it on your blog.
If you want to keep your readers reading, the first sentence of your blog post must be captivating. The first sentence is like a magnet – it pulls people in.
The first thing you need to do when you sit down to write your blog post is to start with a great opening sentence. You want to grab the reader’s attention as quickly as possible and make them want to read more. Putting off writing your first sentence until after you’ve finished your introduction or even your entire blog post is a mistake.
7. Organize your content in an outline.
Blogging is a fun and exciting experience if you are passionate about what you are writing. However, not everyone enjoys writing blog posts. So, how do you write a blog post that is interesting to your readers?
Start by outlining your article. Create an outline of your post’s structure. Notice the flow of ideas in your head as you write and arrange them according to their importance. Once completed, make sure they make sense. Then insert the major points into the outline before writing it down. Remember that your post should be written in order, with less important information later on and more important information upfront.
Everything you write needs to have a structure. It helps you organize your thoughts and prevents you from going off-topic. It also provides the framework for longer articles and eventually books, which is what we’re really writing here.
So when you sit down to start typing out that blog post, think of it as an outline for a book. You want a good mix of information and entertainment, ideally around 2,500 words in length.
The basic structure is simple:
1. Hook the reader with a title that gets their attention, and gets right to the point.
2. Make them care.
8. Write your blog post!
Now that you have your outline or template, you’re ready to fill in the blanks. Use your outline as a guide and expand on all points as needed.
9. Proofread and edit your post.
The first step to publishing a great blog post is to proofread and edit your post. This is the step that many, if not most, bloggers overlook. It’s so easy to get caught up in the excitement of writing something new, only to find that there are mistakes in the text after you’ve finished it.
The most important part of writing a good blog post is making sure that it’s well-written enough to be understood by your readers.
You should make an effort to write a variety of content. Blogs that focus on a single topic are boring, and I think that you should try to avoid this pitfall.
Your content must be entertaining. If you can make yourself laugh, then others will find your content funny too. You should use media in your blog posts whenever possible. The best way to do this is by uploading images, videos, or other relevant files.
10. Insert a CTA.
To get the most out of your blog posts, it’s essential to include a call-to-action (CTA). A CTA is an instruction that prompts visitors to do something: subscribe to your email list, follow you on social media, or buy your product.
When you’re writing a blog post, think about the end goal. What do you want readers to do? Once you know what you want them to do, lead them there using strong language.
11. Optimize for on-page SEO.
After you finish writing, go back and optimize the on-page elements of your post.
Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!
12. Pick a catchy title.
Pick a title that is short, sweet, and to the point. You should be able to say your title aloud in only five seconds. If you can’t, your title may be too long. Don’t clutter your title with adjectives or adverbs.
Give your headline a twist! A good twist will make your headline stand out from the crowd. It will also boost your click-through rate on Facebook.
Writing isn’t a skill that many people have. It takes hours of training before you can even start to enjoy it. That’s why most people stick with the same old topics and the same old writing style. Writing is like any other skill in life; you have to put in the time to get better at it.
The biggest mistake that bloggers make is not putting enough effort into their titles. A good title will determine whether or not people click on your post! The first step towards writing an effective blog post title is to think of a topic that will interest readers.
When you have finished writing your blog post, it’s time to publish it.
If you want to learn how to write a blog post that converts, you need to understand the value of each step in the process. You should start with an idea, plan out your draft and then make sure to proofread your work. We hope these tips have been helpful!
By following the guide above, you’ll be able to write a blog post that will appeal to your audience, drive traffic and convert visitors into leads. Please leave any questions or comments below, or sign up for our email list by leaving us a comment below.