How To Use Google Analytics – Beginners Guide

how to use google analytics
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Tracking your website’s stats is a very key element for any blog, website, or business. There are a number of websites/services out there that offer stats tracking. Google Analytics though has been our stats tracking ally from day one of SemaSEO and from the experience and amount of information which we get from GA is unbeatable.

A big opportunity for us to share our thoughts with millions of people around the world has been provided with the availability of the internet. This has brought about the growth of websites where people are able to share ideas and talk about topics of their interests.

If you already running a website then you definitely understand how hard it can be running a website and more so make it rank higher in search results.

With a site analytics tool, you’re able to have access to data like traffic source, reader demographic, browser used, bounce rate, and many more which is very crucial for every blog and website.

I know you definitely have plans on improving your site. Having access to information such as the number of visitors on your website and which pages were viewed the most can come a long way in helping you achieve the best improvements for your site.

Now the question is, how can you obtain a detailed statistic about the visitors who visit your website?

You can obtain a detailed statistic about the traffic your website gains through Google Analytics.

Google Analytics – The Best Tool for tracking Your Blog Traffic

Google Analytics is a service offered by Google to get detailed insight into your site traffic(how people found the website that you have, which pages they visited).

With access to such information, you’ll have an all-around idea of how you can improve your website for you to get more traffic and improve user experience.

There are a lot of things that you can get to know from Google Analytics. You can see the sources you got your visitors, meaning whether the visitors you got were from search engines, pay-per-click networks, website links in PDF documents, or through e-mail marketing.

Moreover, you can get to see which of your advertisements are performing well and which are not. You can even get to know the sales you have made through the website and know about other commerce-rated statistics(Though to configure advanced analytics, you may need to set parameters and custom rules).

Getting started with Google Analytics is pretty easy and free of any costs so just anyone can create a free account and install GA code to their website. With this, you’ll have access to in-depth statistical reports about the performance of your website.

How does Google Analytics work?

As I said earlier in this post, GA tracks how visitors interact with the website that you have. Google Analytics can tell you from where these visitors came from, what they did when visiting the website, and if they completed the conversion goals present on the site.

All this data is collected by Google Analytics through a first-party cookie and a JavaScript code. Moreover, it also tracks e-commerce data and lets you know about the performance of your advertising campaigns.

What I love about Google Analytics is the fact that the presentation of all the statistical data is pretty easy you even get to see visual reports, which makes, understanding the data easier.

google analytics

Features of Google Analytics:

It gives detailed information on how your web pages are performing and how users are interacting with them. Google also added Social signals, which has become one of the biggest search engine metrics in the post panda SEO world.

1. Analysis Tool

This tool makes it possible for you to get the data you need. It provides you with statistical reports concerning your website.

The analysis tool automatically lets you know about significant changes to the visitors your website has received and even allows you to create powerful filters and segmentations of visits.

2. Content Analytics

This feature allows you to know about the top content present on your website. You will also get to know how many people visit the pages of your website, and how long they stay on your website or a certain page.

You’ll also get to know what visitors are searching for. You can also fix the problem of slow loading web pages. You even get to know about the best places to place your ads on the website.

3. Mobile Analytics

With this, you can measure mobile apps, websites, and visits you receive from web-enabled mobile devices. This is key as we’ve seen people moving to smartphones and smartphones browser contributes a huge number to the current visitors.

4. Conversion Suite

This gives you all the information on how all your digital marketing channels work together to bring visitors to your site. You can be able to keep track of downloads, sales, or other things that are of importance to you.

Also, you’ll be able to tell why some visitors get to make purchases of your products/services while others don’t. A great way of making your website better.

5. Adsense and Analytic integration:

If you’re using Google AdSense to monetize your site, with this you’ll have detailed information of how your pages and AdSense are performing.

With this, You’ll know which pages are performing pages in Adsense and what you need to improve to be able to increase your earnings.

6. Advertising Analytics

We all work hard for the same goal. Attract as many visitors as we can. We also get to place ads on our websites in order to make money. However, it will be very helpful if we get to know if the ads that we have placed are making money for us or not.

With the advertising analytics feature, you’ll have the opportunity to select better keywords and effective landing pages. With the feature, you’ll also get to know how effective your Ads are and what you can do to perfect them.

7. Real-time visits:

The feature is enabled by default and if you are using any paid analytics tools for getting information regarding live visitors, Google analytics will be very useful to save your money.

Using the Google Analytics tool is very essential for any webmaster as analytics gives statistical data related to web pages.

You can use it to improve your ranking, by finding pages with maximum loading time, bounce rate, less avg. time on pages, and enhancing them to make them better.

Kindly let us know of the stats program are you using on your blog for tracking visitors? If you find this post informative for newbies and starters, don’t forget to share!

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