In today’s online world, loading speed is a factor that users consider when looking at your website. As the number of internet users grows each day, the competition for attention increases. The last thing you want to do is create a bottleneck in your conversion funnel by providing a slow and clunky user experience. If your site takes too long to load, visitors are more likely to bounce off before even giving you a chance.
I know you’ve been hearing this for years. “Web page speed is super important.” But how important is it really? And why should you test your site’s speed?
Page load times are an essential user experience metric because they impact how quickly a user can get to their desired information, and how quickly they can return to their original task. A slow website will drive users away, while a fast website will keep them coming back.
In this article, I will describe the basics of website performance and how you can test your website speed. Website performance is a critical factor that impacts the user experience and directly affects your conversions.
Website performance is a critical factor that affects the user experience and directly affects your conversions. If your pages take too long to load, most visitors will simply leave your site without even looking at it. Your bounce rate will skyrocket, and Google may even punish your site for violating its terms of service by delivering slow-loading sites in its search results.
How to Test Your Website Speed
Website speed is becoming one of the most crucial factors in search engine rankings. If a website takes more than 3 seconds to load or has too many redirects, some search engines will penalize your website.
Website Speed is critical as it affects how users feel about your site. It’s important because if a user can’t find what they’re looking for within 3 seconds, they will often abandon the site, leading to an increase in bounce rate and loss of traffic.
When it comes to website speed, there are many factors that affect it. Some of them you can’t control, such as your server’s response time or the load on the network. But you can control the way a design is coded.
If your site isn’t fast enough, Google will penalize you. The better your website performs, the higher your ranking in search results will be. If you want to rank higher in Google and get more traffic, then improving your site speed is one of the best ways to do it.
There are multiple tools and tips for testing and boosting website speed to make sure your audience has a positive experience on your site that keeps them coming back.
What is website speed?
When people think of website speed, they usually feel confused with the technical terms like server response time, page load times, and such. However, many experts believe that it is a crucial factor in driving traffic to your site.
Website speed is how quickly your website loads for users. This is based on an average of multiple page speeds — page speed, or page load time, refers to how long it takes for the elements like text and images on a page to fully load.
Website speed is one of the most important factors in SEO. This goes for both page load time and total site speed. Faster websites are better user experiences, as well as being more search engine friendly. Website speed is a factor that Google takes into account when ranking your site, so it’s worth taking into consideration if your website isn’t already lightning fast.
Why is Page Speed Important?
Search engines are getting smarter and more specific with how they display search results. It is no longer just about having the right keywords, but also about how fast your page loads. 80% of people will leave a site if it takes longer than 3 seconds to load.
Some people call it bounce rate, some people call it exit rate, whatever the name you choose, it’s a very important metric to track. Google has been vocal about website speeds for quite some time now, and this is one ranking factor that is not going away anytime soon.
Website speed is one of the most important metrics to measure and improve because it can directly impact your search engine rankings, conversions, usability, and return on investment.
Studies have shown that Google uses site speed as a ranking signal, and the faster your site loads, the higher it will rank in its search results. In fact, there is a direct correlation between how fast your site loads and how well you rank. It has been suggested that for every 100ms delay in page load time, there is an average drop of 7% in conversion rate.
Additionally, visitors will consider your site slow if it takes longer.
How to Improve Website Speed
With your desktop speed determined for both desktop and mobile, you’ll probably begin to wonder how to make your site faster and more efficient.
If you’re ready to start optimizing your website speed, check out HubSpot’s free course on website optimization to understand website optimization from the ground up and learn how to make your website the best it can possibly be.
Tools to Test Your Website Speed (and Website Speed Test for Mobile)
The speed of your website directly affects the experience of your visitors, so you need to make sure that it is as fast as possible. The search engines are increasing their standards for page speed, and if your site isn’t up to par, it could lead to a loss in search engine ranking.
There are several tests you can run on your site to find out how fast it really is. The most commonly used tool is Google Page Speed, but there are a few others that may be worth checking out like Pingdom Tools and WebPagetest.
1. Google PageSpeed Insights
Google PageSpeed Insights is a free online tool with additional paid tiers, which gives feedback about the websites’ speed and suggests improvements. It helps the user to improve their site’s performance, ease of use, and information architecture.
PageSpeed is an open-source web server performance tool developed by Google to measure the performance of a web page. PageSpeed Insights includes suggestions to improve the page speed and overall performance of your site.
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The PageSpeed score is based on a set of rules which are divided into two groups: best practices and optimizations.
1. Best Practices are rules that make your site more user-friendly, for example, enabling compression and caching will increase the speed of rendering content.
GTMetrix allows you to easily test your website performance on different devices and browsers. With a simple UI and an intuitive reporting system, GTMetrix is one of the best tools for testing your websites’ performance.
Is your site loading slow? Is it taking too long to download? Or is it just not displaying properly on different devices? If you want to answer any of these questions, GTMetrix is the tool for you.
GTmetrix is a free web-based tool that checks your website speed, performance, and optimization. It’s as easy as 1, 2, 3 to get started:
1. Enter a URL to test
2. Check the website performance metrics
3. See optimization tips for each problem area
WebPageTest is a free tool for web developers and designers that allows them to check how their website behaves. The tool performs hundreds of tests on your page in order to determine how it responds to different scenarios, such as limited connectivity or varying screen resolutions.
It also measures the speed of your website, which is an important factor that affects how users will perceive your site. A fast website encourages repeat visits and generates more revenue in the end.
Pingdom’s free website monitoring service helps you track your website, servers, and any other internet assets you need to keep an eye on.
Get a notification if your site goes down or is under heavy load.
Set up automatic alerts for uptime, downtime, high load, and many more.
Get an overview of your website’s uptime over time – view graphs of the last 7 days, 30 days, or 90 days.
A count-down timer on each website lets you know how long it has been since the last visit from each location.
5. Google Mobile Website Speed Testing Tool
Do you know your mobile website speed? Google created a free mobile website speed testing tool that can measure the load time of any web page. This is important because Google recently announced that they are going to start weighing mobile website speed as a ranking factor for mobile search results.
The tool has a fairly simple interface that asks you to paste in your URL, wait for the page to load, and then see the load time in milliseconds. You can also run multiple tests at once. Luckily, most businesses will have pretty fast scores.
Google has made the mobile experience a top priority, and it’s becoming increasingly important to your website’s success.
The good news is that most people understand how to optimize their site for mobile — and even if they don’t, Google’s testing tool can help point out exactly where and how they need to improve.
The Mobile-Friendly Test checks pages on your site against Google’s best practices for mobile-friendly pages.
Improve Your Website Speed
Gone are the days when people clicked on websites and waited for them to load. Nowadays, they click away if your website takes more than 3 seconds to load.
If you want to make sure that your site is as fast as possible, you have to follow some rules and optimize it accordingly. Make your website mobile-friendly, use a content delivery network, add caching plugins, and change your images.
If you want to get the best performance out of your website, it is essential that you test its speed at regular intervals. In order to do this properly, you will need some tools that make the process faster and easier.