Is Your Website A Success? Google Analytics Can Tell You.

Google Analytics is one of the most powerful free tools you can use to understand where your site traffic comes from and how it behaves. Once you have a basic understanding of Google Analytics, check out our 5 insights that could help improve your website.
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Google Analytics is one of the most widely used tools in internet marketing. It’s an incredibly powerful tool that can be used to gain deep insights into your audience. If you’re looking to optimize your website and get more traffic, Google Analytics is a must-have tool for every marketer. It’s free, easy to use, and best of all, it gives you actionable data about how people are interacting with your site.

Using Google Analytics, one can view various types of data about their website. These include:

• The number and locations of visitors to the website.

• How visitors found your website.

• The activities they perform on your site.

Google Analytics is one of the most powerful tools in a webmaster’s arsenal. It offers a ton of insight into how your site interacts with visitors, and it will give you information about what you can do to make your website better.

Google Analytics offers a ton of data that can help you make your site more user-friendly. For example, you can estimate the number of people who are visiting your site on mobile devices, track what sources are sending the most traffic to your site, and compare how much time users spent on each page.

What Is Google Analytics?

Google Analytics is a free tool that tracks visitor activity on your website. The information it provides is enormously valuable and helps you get more visitors and sell more of your products.

google analytics
Google Analytics Dashboard

Google Analytics can tell you which of your web pages are the most popular, where people come from on the web, how long they spend on your site, what other sites they visit (and where they came from), what devices people use to browse your site, how many visitors come from social media, and much more.

Have you ever wondered why you have a website or which pages of your website are the most popular? You may have asked yourself questions like, “How much traffic does my site get from Google?” or “What is the average time spent on a page on my site?” Google Analytics gives you answers to these and many other questions.

Google Analytics is a powerful and easy-to-use tool that offers insights into a website’s performance. It provides statistics, insights, and data regarding your website’s traffic, users, content, online campaigns, and much more.

Google Analytics real-time reports are a handy way to understand what your audience is doing so you can make informed decisions about how you optimize your marketing strategy.

What Is a Metric in Google Analytics?

A metric is a performance indicator that shows the activity of a particular KPI. When using Google Analytics to monitor the performance of your website or app, you’ll have to create goals and track conversions. These are good examples of metrics that you set up in order to measure your success with these actions.

Types of Google Analytics Insights 

Google Analytics offers a lot of insights. Some of them aren’t that useful, but some are essential for you to know if you want to make your website better. Here are the 7 most valuable Google Analytics Insights for your site.

1 – Which search engines send traffic to my website?

2 – What keywords do people use when they find my site?

3 – Which pages on my site are popular?

4 – How often do people visit my site? 5 – Who is visiting my site? (Demographics)

6 – How fast does my site load?

1. Active Users on Site

active users on site

This metric indicates how many active users are on your site in real-time. You can also use this metric to double-check if you’ve set up Google Analytics correctly on your website. 

3. Top Active Pages

This metric can be used to track the most active pages on your website in real-time.

active pages

4. Goal Conversions

The Goal conversions metric helps you track conversions on your website. 

You’ll have to set your goals in Google Analytics first before you can see this data.  You can also use this metric to determine whether your website can track conversions correctly.

5. Audience Demographics

Google Analytics provides a lot of data about the audience demographics. This is usually the first place to look when trying to understand your audience. You can find out whether your audience is male or female, their age, and if they are active on other social media sites.

For most businesses, the demographics of their audience are critical to their success. It’s important to know who your audience is and how they behave in order to make adjustments to your marketing plan.

6. New vs. Returning Visitors

Google Analytics has two metrics, that allow us to see how many new visitors we get and how many returning visitors we have. Both of these metrics are very important for business owners in order to analyze their website traffic and learn from it.

The most important thing is to track the returning visitors as well because that’s one of the best ways to determine whether your marketing efforts are efficient or not.

7. Desktop vs. Mobile 

It is difficult to keep up with the rapid changes in technology. Every day, new apps, new gadgets, and new devices are released into the market. The competition is tough and the advances are many.

The best way to stay on top of your business decisions is to understand the behaviors of your audience. For example, many businesses have taken to using Google Analytics. While it is a useful tool for collecting data about your website traffic, it can also be used for other purposes.

One of the most important aspects of analytics is keeping track of user behavior.

8. Top Acquisition Channels

This is the most important acquisition metric. This shows your site’s most powerful traffic sources and which campaigns are working, where most of your business is likely coming from.

9. New Users

This metric tells you the number of first-time visitors to your website. If you’re launching a new campaign to get new visitors and new signups, this is the metric you need to focus on.

10. Landing Pages

Landing pages are a crucial part of any digital marketing campaign. They’re the doorway to the website, and they can make or break the success of an ad campaign.

Landing pages that are well-designed can increase conversion rates by up to 80%, and even small changes in design can make a big difference in sales.

A landing page is a crucial part of your digital marketing strategy, but there are so many different ways to create one that it’s easy to get confused.

To learn more SEMRush: 35 Insights that Google Analytics Can Give You About Your Website


Since Google Analytics is one of the most important tools for any website owner, it can be overwhelming to know where to start. With all the different features and reports available, we decided to make a simple guide that will help you get started using your Google Analytics account. If you have questions about our content or need more information about how Google Analytics could help your business succeed online, please leave a comment below! We’d love to hear from you.

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