Last Updated on: 14th August 2021, 02:46 pm
We all know that Google makes thousands of updates every year. The Google algorithms are Panda, Penguin, Florida, Rank Brain, and Hummingbird, all these Google algorithm update can either help you or hurt you.
Sometimes these updates might go completely unnoticed as they might be pretty small while the big updates are easily noticed.
You being here, means that your career greatly depends on Google and therefore you should always be spying on Google and the updates it makes.
This guide is specifically to guide you on reasons why you have to understand Google algorithm updates.
Before we begin,
What is Google Algorithm Update?
Google algorithm is a system or set or rules that allow Google to return search results relevant to the queries made by user. Google algorithm ranks websites on SERPs on the basis of quality and relevancy.
On the other hand, Google algorithm update is enhancing results for people search in Google box. Google updates algorithms to improve SEO performance and provide better experience to users.
That known, let’s go to the main agenda of this article.
Why do you need to track Google algorithm updates?
We all target to rank our sites on top of Google’s SERPs. This is because rankings plays a very crucial role for any business online.
Therefore, you being in the business of optimizing content for search engines, it only makes sense to keep track of every important updates that could impact you SEO.
One thing you should always keep in mind is the fact that not every update will impact your site positively. algorithm updates can help or hurt your site. This is why you should always be prepared.
Every algorithm update can either help or hurt your:
- Search ranking and visibility.
- Organic search traffic.
- Return on investment (ROI).
You should always track Google algorithm updates so as find out when algorithm update will happen, changes it made, how well it ranked your site, and how it enabled prospects to discover your site.
How do you track Google Algorithm updates?
This is a very important question that many hardly got an answer to. There a countless great SEO blogs out there that covers all topics on search updates.
Here we’ll cover a few that specifically focuses on algorithm updates.
1. Google webmaster control blog
You can use Google webmaster central blog to find out about major algorithm updates be it rollout of Panda, Penguin, or the Page Layout algorithm as Google uses the blog to announce upcoming big changes, sometimes weeks or even months in advance.
That known, how do you track their posts and announcements?
- Bookmark the blog
- Visit often
- Subscribe the site via mail
- Search for algorithm updates in the search box
Definitely keeping an eye on this resource you’ll get latest changes, straight from Google.
Twitter is a very powerful source of information only if you know where to look for the information. Google has an official Twitter account known as Google SearchLiaison. Here, Google shares all the major updates that are significant to know for any webmaster or marketer.
There also are a couple of Googlers that confirm updates, and possibly even share a few important details:
3. Check Google analytics
It’s important for webmasters to regularly monitor Google Analytics, a Google tool that tracks website traffic and other metrics.
This will help you get a feel for what to expect and what normal fluctuations look like.
4. Other tools that can track Google algorithm updates
Google isn’t particularly fond of any third-party tools that monitor changes to Google’s algorithms. Officially, some Google spokespeople have warned SEO professionals that such tools are inaccurate most of the time.
For checking Google algorithm updates, there are many tools available in the market which you can use.
These tools can provide an early warning that an update might be brewing and you should check your analytics.
Here are a few tools you can use to track Google algorithm updates:
- SEMRush Sensor
- Advanced Web Ranking
- CognitiveSEO Signals
You can use many tools to monitor Google’s constantly changing search algorithm. Most of these tools make it fairly easy to understand the relationship between the update and your organic traffic.