Google Ads is a powerful advertising platform with some great reporting and analytics tools. However, to get the most out of these features, you’re going to want to set up an account in Google Ads Manager first and foremost. Here’s how:
positive: You can spend less time managing your AdWords campaigns (and more time making sales).
negative: You won’t be able to access all of Google’s cool reporting and analytics tools. To get around this, we recommend setting up free Analytics.
Google Ads Manager accounts can be created in just a few minutes, and there are many tools inside the platform that makes managing your ad campaigns easier.
What is Google Ads manager?
A Google Ads Manager Account allows you and your team to manage multiple Google Ads accounts without using separate logins to access each account. A manager account can contain several Google Ads accounts and even other manager accounts.
Google Ads (previously known as Google AdWords) is a pay-per-click advertising program that offers businesses the opportunity to reach customers searching for products and services on Google, across the web, or in your local area. It’s an easy to set up, affordable, and effective way to connect with new customers.
You can use Google Ads to advertise your business on Google and its partner sites, find new customers and track the progress of your campaigns. Google Ads offers a self-service option that makes it easy for you to create and manage online advertising– such as text ads, image ads, and rich media ads – for yourself or for clients.
How to Create a Google Ads Manager Account
- Visit the Google Ads manager account homepage and click Create a manager account.
- If you’re not signed in already, sign in using the email you’d like to use to manage your new manager account.
- You can use the same email address for up to 20 Google Ads accounts (including manager accounts). Learn more about associating multiple accounts.
- Give your manager account a name. This is the name that your clients will see in their client account.
- Choose how you plan to use the account, either as an account to manage your own multiple Google Ads accounts, or to manage other people’s accounts.
- Select your country and time zone. This time zone will be used for your account reporting and billing and can’t be changed. You might want to choose the time zone you work in.
- Select a permanent currency for your account. You might want to choose the currency in which you do business. Your client accounts will be billed in their individual chosen currencies. Keep in mind that when you’re checking performance or budget information across accounts in your manager account, you’ll have the option to see any cost-related information converted to the currency used by your manager account. Learn more about converting currencies in your manager account.
- Click Explore Your Account to get started.
How to Link a Google Ads Account to Your Manager Account
- Sign in to your Google Ads manager account.
- From the page menu on the left, click Settings, then click Sub-account settings at the top of the page.
- Click the plus button .
- Click Link existing account.
- Enter the Google Ads account’s Customer ID number. To link multiple accounts at once, enter one Customer ID per line.
- Click Send invitation.
Users with access to the Google Ads account you sent a link request to will receive account alerts and emails inviting them to link to your account.
Users with administrative access to the invited account, or access to a linked manager account that has administrative ownership of that account, can accept your invitation by going to the “Account Access” section of the Google Ads account.
During this process, you’ll see a pending notification for the (soon-to-be) client account in your manager account’s “Pending invitations.” Learn more about managing invitations. Once the invited account accepts your invitation, you’ll receive an email confirmation and the account will be automatically linked to your manager account.
This article has provided you with a step-by-step guide to creating a Google Ads account in order to run your business on Google Ads and drive more traffic to your website.
With your Google Ads manager account setup, you can begin to optimize your campaigns for better performance. If you are looking for help from a professional agency that has experience with Google Ads, we are here to help. Please feel free to leave us a comment and let us know what other topics you would like covered in future guides.