According to a recent study*, Facebook users spend more time on Facebook than any other social media platform. In fact, the average American spends 35 minutes each day on the site. It’s clear that Facebook is where people are spending most of their time online, which means it’s a great place to advertise and make sure your ads get in front of the right people.
If you have an e-commerce store or are just trying to get more sales from your own website, Facebook retargeting ads can be a valuable marketing tool. 6 out of 10 shoppers will remember seeing a product they want to buy on Facebook.
Facebook retargeting ads are one of the best ways to generate sales and leads for your business, but there are some strategies that you may be missing out on.
First, you’ll want to do some research to see what your competitors are doing. You can look at the ads in your own Facebook newsfeed and see what types of copy they use for their ads. Then you can use the insights from that research to optimize your own ad campaigns.
The effectiveness of retargeting ads is undeniable. If you want to learn how to reach and engage your audience, retargeting ads are the way to go.
Retargeting ads are a powerful way for advertisers to capture leads that are most likely to convert to customers down the line. But how do these work? What can you expect from using Facebook retargeting ads?
What Are Facebook Retargeting Ads?
A Facebook retargeting ad allows you to tailor your marketing message for consumers who have already been on your website. This is a great way to grab people’s attention again and drive them back to your site because they’ve already shown some interest in what you have to offer.
Retargeting ads are a great way to re-engage with those who visited your site but didn’t make a purchase. It’s like saying, “Hey! You were here!” Retargeting ads aren’t just for e-commerce websites either. They can be used on any website or blog (like this one).
When people visit your website, they leave their information with you in exchange for an offer. This is called an “opt-in”. You can use that information to target these people with paid advertisements (called retargeting ads) on Facebook.
You may not have thought about it this way before, but you have already been retargeting customers on Facebook whether you know it or not. With the click of a button, companies can target people who have already visited their website, gotten their newsletter, and/or purchased from them.
7 Retargeting Strategies To Boost Your Facebook Ads ROI.
Retargeting is a powerful marketing tool that allows you to reach people who have already been to your site. You’re able to display targeted ads across the web, which are visible to the people who previously visited your website. Retargeting ads will keep your branding fresh in front of your site visitors and will help you convert more returning visitors into customers.
This article is going to cover 5 different Facebook retargeting strategies that you can use today to get more sales.
1. Creat a Non-Rushed Sales Funnel
A sales funnel is a plan of action with a series of steps that guide buyers towards a purchase. It helps marketers in understanding how visitors come to their site and move through the various stages of the buying process; it helps them in maximizing conversion rates.
A sales funnel ends with a conversion, which can be anything like getting someone to sign up for an email list or making a sale. This could be an event like launching your new product or service, or a one-time offer. The strategy has two main goals: drawing visitors to the top of the funnel and converting them as they move through it.
The majority of marketers and sales professionals are focused on the sale, and that’s why their marketing and sales funnel doesn’t produce leads. The truth is you need a process that leads to a sale, not just a bunch of random tactics.
If you properly map out your funnel, you will understand what works and what doesn’t. You need to create a non rushed sales funnel where your target market goes through multiple interactions with your business and has multiple points to exit the funnel.
Using a video Ad for our first Ad is a great way to go about this since it gives you a great medium to tell your brand’s story.
You can then create a custom audience off of users who watched at least half of your video (indicating strong interest). This can be found by clicking on “Engagement” when creating a custom audience, and then choosing “video.”
This way, you can now hit them with a retargeting ad that contains more offers that can entice them to click.
2. Show Customers Items They Loved
One of the best, and most effective ways to get your customers to return to your site is by showing them items they’ve previously browsed and liked.
This strategy works because it makes customers feel special and appreciated. It also gives them a reason to come back.
Facebook has been rapidly growing its monetization strategy, and one of the latest strategies is to use shopping ads to convert users who might be interested in a product. When a user clicks on this ad, they are taken to a specific product page with a “Buy” button.
In order to create shopping ads that convert well, you need to know the types of ads your audience will react to.
Dynamic ads and custom audiences from the site is an excellent way to keep you at the forefront of their mind. It can drive conversions quickly, especially when combined with a discount or coupon code.
To make this strategy most effective, target users who visit specific pages, but exclude those who purchased. You can do this by excluding users who “visited” your order confirmation page.
3. Re-engage Lost Customers
Re-engaging lost customers is an important task for any business. While the process is simple in theory, it can be difficult to put into action. The main problem with re-engaging customers is that they have already become accustomed to not hearing from you, and so when you do reach out to them, they may simply ignore your attempts at contact.
Resurrecting a lost customer requires a thoughtful approach. You must first analyze what caused the initial disengagement, and then create a plan for handling these problems going forward.
If you have a list of customers, you can use the tools of automated drip emails to re-engage lost customers.
You can use email marketing automation software to send emails to your customers at different times and on different days. For example, if someone has not opened your email for a few days or weeks, you can send them an email from the lost customer’s automation campaign. You can also send them a survey or questionnaire to see what they are interested in and why they have stopped buying from you.
You can upload a custom audience of users from your email list who haven’t engaged or opened your emails recently. This is information that many CRMs and email service providers can give you, and you can use it to your advantage.
A nice big headline of “We miss you!” can actually be exceptionally effective for this strategy, especially if you combine it with a tempting offer that’s good enough to change disengaged users back into enthusiastic customers.
4. Remind Customers of Abandoned Carts
A higher cart abandonment rate is one of the biggest challenges faced by eCommerce businesses. If you consider the fact that users may add products to their carts but never end up checking out, you can see why this is a major issue. But it doesn’t have to be.
Reminding customers of abandoned carts is a simple and effective way to increase cart sales. In fact, in one study, 85% of customers who were reminded of an abandoned cart while they were browsing on a different website ended up buying from the original site.
You can improve your conversion rate by remembering those who have abandoned their carts and sending them email reminders. You can also send them a personalized message that pushes them to complete their purchase.
This tactic is not only good for increasing conversions, but it also helps you to win back customers who have already left your site.
As long as you have a “view cart” option on your site, this is an easy custom audience to set up.
You can set up inclusionary and exclusionary targeting, ensuring that people who have seen your “View Cart” pages (and even preliminary checkout pages, if you choose) but have not seen your order confirmation page will see your ad.
Add an introductory offer to these ads, either with a hefty discount of 15-20% or with the offer of free shipping. With this, you can convince users to make a purchase for the first time and help you to drive conversions that you would have lost otherwise.
5. Sequence Ads
Ads are how you make money from your blog. The key to making a lot of money from ads is to sequence them properly.
Sequencing ads means that you present each of them on a separate page, and then make that page the destination for all visitors who arrive on your site after seeing the ad. You can use this strategy with display ads, text ads, video ads, and more.
Let’s face it, getting an ad to be seen is hard in itself. And that’s just the beginning. The real challenge is getting a visitor to take an action – whether it be to click on an ad or visit a landing page.
So how do you get your visitors to take action? By sequencing your ads correctly and creating a solid landing page for your ads, that’s how!
Let’s say you’re working on the ad campaign targeting days 5-8. Include users who have visited your site in the past 8 days, but exclude users who have visited your site in the past 4 days.
This will ensure the right users are seeing the ad.
Retargeting ads are proven to be an effective way to engage your existing audience and generate new leads. They can also lead to higher conversion rates, by bringing the right users back to your site. Which strategy do you think has been most successful for you? Let us know in the comments section below!