As an Etsy seller, you may be wondering how you can increase your visibility on search engine results pages (SERPs). Given that over 60% of Etsy shoppers start their search on the platform, it’s important to make sure your items are appearing as high up as possible in relevant search results. Fortunately, there are a number of things you can do to improve your Etsy SEO and increase your chances of being discovered by potential buyers.
In 2013, nearly $2 billion worth of items were sold through Etsy, the online marketplace for handmade and vintage items. While that’s a large amount of money, it’s nothing compared to the total amount of sales on eBay—$155 billion in 2013. So, what’s the trick to getting more people to buy things from Etsy? It turns out that optimizing your shop and listings for search engines is a big part of it.
What is Etsy SEO?
Etsy SEO is the process of optimizing a shop and its items for visibility in Etsy search results. This includes improving item titles, tags, and descriptions, as well as the shop’s page title, keywords, and description. Successful Etsy SEO requires an understanding of how Etsy search works and of what shoppers are looking for.
If you’re running an Etsy shop, it’s important to optimize your listings for search engines. Etsy SEO, or search engine optimization, is the process of making your shop and listings as visible as possible in Etsy’s internal search engine and other search engines like Google and Bing. Optimizing your listings can help you to increase traffic to your shop, and may lead to more sales.
There are a number of things you can do to optimize your listings for Etsy SEO. Some of the most important include using keywords in your titles and descriptions, tagging your items accurately, and writing engaging content.
How Etsy search works
The Etsy search engine is a complex and fascinating thing. It’s constantly learning and evolving, in order to provide the best possible results for users. There are a few factors that go into how each Etsy search works.
The first is keywords. When you type something into the Etsy search bar, the engine looks at all of the keywords in your query, as well as the titles and tags of the items you’re searching for. It then compares them to the items in its catalog, in order to find the most relevant results.
The second factor is relevancy When tags, titles, categories, and attributes match a user’s search term, listings have the potential to appear in search results. Keywords that are an exact match appear higher. Etsy also looks at the number of times an item has been sold, how recently it was sold, and how many people have favorited it.
Improve your Etsy shop’s SEO with these tips.
1. Choose a shop title that best describes your products.
When you’re starting an Etsy shop, one of the first things you need to do is choose a name for your shop. This can be a little tricky because you want to make sure your shop name is both memorable and accurately describes your products.
In addition to your shop name, you also need to create titles for your individual products. These titles are important for SEO (search engine optimization) purposes. When people are searching for products on Etsy, they will see your product titles as one of the ways to find what they’re looking for.
When you create your shop title, make sure to include keywords that people might use to search for your products. For the handmade jewelry example, you might want to include the words “handmade,”
2. Determine your keywords
SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages. When it comes to Etsy shops, SEO is key to getting your products seen by more people.
The first step in improving your SEO is to determine your target keywords. What words or phrases do you want people to use when they’re looking for your type of product? Once you have your keywords determined, you can start using them throughout your shop, including in your title, tags, and description.
Here are a few tips to help you improve your Etsy shop’s SEO:
1. Use Google AdWords Keyword Planner to find keywords related to your product.
2. Target long-tail keywords, which are more specific and have a lower competition level.
3. Use those keywords in your Etsy shop title, description, and tags.
4. Monitor your ranking on Google and Bing.
3. Use all 13 tags in each listing
As an Etsy shop owner, you know that making your items found in search is crucial to your success. You may also know that using all of the tags available to you in each listing can help with that.
But do you know how to use those tags most effectively to improve your SEO?
Here are some tips:
1. Use all 13 tags in each listing.
2. Use a mix of popular and specific keywords.
3. Use keywords that are relevant to your product type.
4. Research what keywords your competitors are using.
When you’re creating a new listing on Etsy, you have the opportunity to use 13 tags. These tags are important for helping people find your shop and your products. But if you’re not using all 13 tags, you’re missing out on a great opportunity to improve your SEO.
Here are some of the tags that you should use for each of your listings:
-Type of product
-Title of Product
-Material of product
-Colors of the product
-Condition of the product
-Size of the product
-Brand of product
-Country of manufacture
4. Front-load listings with keywords
When you’re creating a new Etsy listing, it’s important to front-load your keywords into the title of the listing. This will help your shop’s SEO and ensure that your listing appears as one of the top search results for shoppers.
Another way to improve your Etsy shop’s SEO is by using good keywords in your listing descriptions. You can find good keywords by doing some research on what shoppers are searching for on Etsy. Then, use those keywords throughout your descriptions to help your shop appear higher in the search results.
Another way to improve your SEO is by using high-quality images in your listings. Make sure that your images are well-lit and in focus, and that you’ve cropped them to show off your product in the best light possible. You can also use keywords in the filename of your image.
5. Renew your listings regularly.
When you set up your Etsy shop, you likely put a lot of thought into the product photos, titles, and descriptions you included. But what about your shop’s SEO?
SEO, or search engine optimization, is the practice of improving the ranking of your shop and listings in Etsy’s search results. This can be a little tricky to do on your own, but luckily, there are a few things you can do to help improve your ranking and get more eyes on your products.
One of the best ways to improve your SEO is to regularly renew your listings. When you renew your listings, you tell Etsy that the listing is still active and up-to-date. This helps your listing’s ranking because it tells Etsy that your listing is fresh and relevant.
6. Promote your shop to get inbound links
Shop owners on Etsy know that good SEO is essential for getting found in search. However, many of them struggle to get their shops to rank higher. One of the best ways to improve your shop’s SEO is to get inbound links from other websites.
There are a few ways to go about this. The first is to create high-quality content that people will want to share. This could be blog posts, tutorials, or even just images and videos. Make sure your website and social media profiles link back to your Etsy shop and include keywords in your profile descriptions and titles.
There are a lot of great tips for optimizing your Etsy shop for better search engine visibility. One thing to note is that these tips are general SEO advice that can be applied to any website. If you’re looking for specific help with your Etsy shop, our team can provide you with a detailed consultation and strategy to help you get more traffic and sales. Leave us a comment below if you have any questions!