3 Email Marketing Trends You Need To Know To Kickstart 2022.

Email marketing has been around since the early 90s, but it’s not going anywhere. In fact, email marketing will become even more relevant in 2022.
email marketing trends
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Email marketing is still the most effective form of digital marketing, and it should be a priority for every business. However, email trends are changing, and marketers will need to adapt to these changes in order to continue seeing success with their campaigns. Here we’ll take a look at three email marketing trends every digital marketer needs to know about in order to ensure they’re maximizing the effectiveness of their emails.

Email marketing is a tried and true method for businesses of all sizes. There are certain trends that will help brands develop strong email marketing strategies to help grow their business. To get started, you need to understand what your customers want. What do they expect from an email? Do they want it short and sweet, or do they prefer more info? How much information can you provide before it gets overwhelming? These questions will help you create an effective strategy for the year ahead.

Email Marketing Trends Will Survive And Thrive In The Future.

Email marketing will continue to play a major role in the future of all businesses. The reason is simple; it works and it’s effective. It’s also very easy to set up and doesn’t require a large investment at the start.

88% of consumers check their emails on a regular basis, and over half of them do so within 15 minutes of receiving them. This means that you can reach most of your customers with a timely message, which can lead to more sales.

According to a previous report by The Radicati Group, there will be 3.9 billion email users worldwide in 2019. Out of those 3.9 billion, 59% of them will access their accounts on the go – a number expected to increase by 19% that year alone!

Trends to Help You Kickstart 2022

1. Open Rates Are No Longer The Most Important Metric For Email Marketing.

While they may be important to the volume of your email marketing campaign, open rates are not always a good indication of whether or not your campaigns are effective.

While the open rate is still an important metric to track, marketers need to move beyond it.

#1: Inbox Placement

#2: Engagement Rate

#3: Click-Through Rate

There are many reasons why open rates are no longer considered the best metric for determining how well your email marketing campaigns are performing.

The first reason is that there is a lot of room for improvement when it comes to how you interpret open rates. For example, if someone opens an email on their mobile device and then quickly deletes it, and the recipient never sees it, then the open rate would still count as 100%. This is a huge discrepancy.

Note: This doesn’t mean that they’re useless metrics, but it does mean that they are less reliable. Instead, we’ll see more focus on click rates and overall email engagement.

In this year 2022, focusing on more one-on-one communication with readers and customers will be the key. In the coming year, try to reframe the mindset that email marketing is a one-way form of communication.

2. The Data Decay Acceleration Rate Has Skyrocketed

Email marketing can be a very powerful tool for businesses, but everything hinges on getting recipients to open your emails. The amount of emails that users receive has increased dramatically over the last few years and the average user now receives 175 emails per day.

Users are also much more selective about what they open these days. Studies show that the number of emails opened has declined by nearly 40% in just 5 years. This means that the data decay rate for email marketing campaigns is accelerating rapidly. If you aren’t keeping up with the latest email marketing campaign best practices, then you may never have a chance at getting yours opened.

Data decay is when you delete an email from your inbox and forget to forward it to other people or archive it for future reference. Deleted emails disappear. More and more of our emails are being deleted every day as we produce more than 2 trillion emails per year worldwide.

This not only impacts marketers’ ability to reach their subscribers with valuable content but also impacts businesses that rely on emailing their customers to stay in touch with their audience.

3. Best Email Marketing Tips To Conquer 2022.

According to a survey by McKinsey, email marketing can be up to 500% more effective than Facebook, Twitter, and LinkedIn in generating sales leads.

But it’s not just about the numbers, it’s about how you use those numbers to build a sustainable and profitable email marketing strategy.

The first tip is to keep your emails short and sweet. The average open rate of most companies is well below 20%. That means you have less than a 50% chance that your audience will even open your email.

1. Buy a domain name on a TLD (Top Level Domain) like .com or .co to add more credibility to your personal brand.

2. Use a professional template for an email newsletter, but with your own colors and personality.

3. Write emotional subject lines that will attract the attention of your audience and send them to your website.

4. Use less text in the body and more images, better for mobile viewability.

5. Don’t forget to put links within the text of your email to click on, if you want to drive traffic from email.

Whether you’re a beginner or expert-level email marketer, here are some extra tips to conquer 2022:

  • Focus on click rates and conversions. After all, this is the name of the game. What content is leading to higher click rates and better conversions?
  • Keep spam complaints at bay. You shouldn’t get more than one complaint for every 1,000 emails you send. Remove those contacts right away.
  • Test plain-text vs HTML emails. Changing to plain-text or sending a more elaborate HTML email could make a big difference. Some audiences respond much better to one.
  • Experiment with shorter or longer copy. This depends on your company, products and, most of all, your audience. Test different lengths until you find your sweet spot.
  • Allow people a way to sign up. What’s the point of having a list if people have to struggle to subscribe? Have several sign-up forms and talk about your newsletter on all your other channels.
Conclusion:

eMarketers estimate that email will make up around 60% of all digital marketing efforts in 2022. This makes it more important than ever for marketers to improve their email marketing skills and understand the latest strategies if they hope to succeed going forward. To learn more about our email marketing services, contact us today!

If you’re not sure whether you should use email marketing or not, consider the following tips and figure out what works best for your business. And don’t forget to subscribe to our newsletter!

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