A Quick Guide To Digital Marketing Agency: What You Need To Know in 2022

Digital marketing, also called online marketing or Internet marketing, is the use of the Internet to drive sales to your business. Digital marketing is a great way to market your business because it can be done at a relatively low cost and has an extremely high ROI (Return on Investment).
guide to digital agency

What are the qualities of a good digital marketing agency? How do you choose one? These questions can be answered by knowing what to look for in a digital marketing agency.

Digital marketing agencies are in high demand. The reason for this is that the demand is increasing every day. So, if you want to be a part of the digital revolution, then you need to hire a good digital marketing agency. There are many agencies available online, but selecting one can be difficult sometimes because it depends on your budget and other factors that may vary from person to person.

But why is this important? Well, if you are a business owner looking for ways to market your products or services, then partnering with a digital marketing agency can be the best move you make.

What is a Digital Marketing Agency?

Digital marketing agency

A digital marketing agency is a company that provides its clients with digital marketing strategies. They help their clients improve their visibility on the internet and develop a strong online presence using many different tactics such as search engine optimization (SEO), social media, digital advertising, email marketing, content marketing, etc.

These days, many businesses are looking for a digital marketing agency to help them with their digital marketing strategy. This can be a little daunting if you’re not sure what a digital marketing agency actually does or how they differ from a traditional advertising agency. We’ll take a look at what makes a digital marketing agency different from other types of agencies and why you might want to consider hiring one.

Common services digital marketing agencies may provide include:

  • Implementing and consistently managing marketing campaigns from start to finish
  • Search engine optimization and management
  • Analyzing a company’s website for performance and any adjustments or fixes
  • User experience on a website or campaign
  • Finding and repairing broken links
  • Regularly researching and staying up to date on marketing and industry trends or news
  • Designing marketing campaign images
  • Running social media campaigns
  • Creating video campaigns
  • Finding new ways to generate leads
  • Optimizing marketing and advertising campaigns for mobile
  • Building strong content pieces to inform and educate target audiences
  • Operating email campaigns

What is Digital Marketing? 

Digital marketing

Digital marketing is the promotion of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

As time goes on, technology is continually changing. This means that the types of campaigns we run and the tactics we use are always shifting as well. Today, there’s a lot of buzz around digital marketing. In fact, you may have even been convinced that it’s not an option for your business since it’s still new to many people.

Note: Digital marketing is all about using online platforms to reach consumers with content and information.

Many digital marketing agencies hire employees with strong experience and knowledge of a specific digital marketing element. Common elements of digital marketing can include:

  • Search engine optimization
  • Analytics and data-tracking
  • Content marketing
  • Email marketing
  • Video marketing
  • Web decision
  • Social media marketing

Benefits of a Digital Marketing Agency

Digital marketing agencies help you make the most of your online presence through various means.

Recent surveys have shown that 90% of consumers use the internet when making a buying decision, so it is smart for business owners to invest in digital marketing. If you want to be successful, you must also incorporate digital marketing into your business approach.

Most businesses are not aware that having a digital marketing agency at the helm of their digital strategy can be a very good idea. Having a reliable and trustworthy digital marketing agency is important for several reasons.

A good digital marketing agency will know how to engage with consumers on a more personal level, which will lead to more conversions and better sales. There are non-obvious benefits to this, as well. For example, having a strong online presence can help your business in the case of natural disasters like if your business’s website goes down.

A digital marketing agency can provide you with a wide range of benefits, including:

  • Creating strategies that bring in more profits. Agency employees work directly with customers by planning and participating in several meetings with clients. They will learn more about your business and its industry to create marketing campaigns that engage buyers and maximize your profits.
  • Significantly enhancing the productivity and efficiency of your business. Professionals in a marketing agency work with you to determine your needs as a company. They will then use these needs to create a strategic and goal-oriented marketing campaign from scratch.
  • Accurately targeting your ideal audience and customers. To determine how to best create targeted marketing campaigns, digital marketing agencies will develop abuyer persona for each demographic of your company’s audience. They will use this to determine how to cater to their messaging to each person to drive engagement and boost awareness of your company.
  • Building unique content and messaging made specifically for your audience. Copywriters and content strategists in a digital marketing agency often specialize in researching your company, its industry, and what type of content your audience is viewing to write content and messaging that speaks directly to each reader and answers any questions they’re searching for.
  • Skyrocketing your company’s return on investment. Digital agencies can review the results of each digital campaign to determine which was successful enough to continue investing more money in. Consistently giving you with successful paid campaigns can eventually provide a strong return on investment for your company.
  • Increasing company search rankings. Digital marketing agencies are often highly trained in finding keywords, inserting links, and using other optimization tools to enhance your company’s SEO and provide strong organic search results. This can help your company be noticed quickly and may drive more users toward your website.
  • Bringing more prospects and customers to your website. One of the main reasons why digital marketing agencies are constantly testing and analyzing campaigns is to learn what more they should implement to determine when and where you should invest in specific marketing channels. Their main goal is to build campaigns that drive results and bring more users to your website and channels.
  • Saving time and money by avoiding hiring a full marketing team. If your company decides to implement marketing campaigns on its own, you may find yourself hiring a marketing team to track campaign data, build and create new marketing campaigns, design your website, and more. Hiring a digital marketing team allows you to avoid spending a majority of your budget on new employees and allows you to focus on big picture items within your comp

Who Works Within a Digital Marketing Agency?

What does the inside of a digital marketing agency look like?

There are three types of people that work in a digital marketing agency: clients, account managers, and digital marketers. Each person has a different role and responsibility in their daily tasks.

The primary goal of any digital marketing agency is to increase traffic to their client’s site and increase brand awareness. All these roles help accomplish this goal.

The following are common digital marketing agency team members you might find working on a digital campaign.

Account Manager

An account manager works alongside the client to plan and develop various marketing strategies to build new, digital campaigns. They are often the client’s main contact as they consistently work to develop a strong relationship with the client. Account managers will also gather feedback from clients and relay this to the creative team to help them learn how to improve their work based on the requests from the client.

They also collaborate closely with the data and analytics team to learn the performance of each campaign and will communicate these results to the client. Once these are communicated, they will continue working closely with the client to develop new strategies according to the previous campaign results and the client’s current goals. Account managers may suggest ideas for new campaigns based on their digital marketing expertise and results from past campaigns.

Copywriter 

A copywriter will create content that is engaging, educational, and valuable to the reader. The main goal of a copywriter is to prove that their client is an industry expert by providing well-written content that answers a reader’s questions and provides them with new and valuable knowledge. They may create copy for ad campaigns, blog posts, email campaigns, white papers, eBooks, and other marketing material.

In some digital marketing agencies, the copywriter may be responsible for content strategy in addition to writing the content. This typically involves the copywriter researching popular keywords to determine what kinds of content their target audience may search for. They may use various search engine optimization tools to develop subjects their target audience may want to learn more about.

Many copywriters hold strong researching skills to gather information on specific industry-related subjects to best educate and inform the readers with unique content catered specifically to them. Some copywriters may specialize in writing for a specific outlet, which may make their content even more valuable to the reader.

For example, a copywriter could specialize in writing blog posts. This can mean they know how to create blog posts that contain all the elements, such as SEO and keyword research, needed to build a strong and quality-filled blog post.

Copywriters may also specialize in one specific industry. This way, they will remain current on industry trends and will have enough knowledge to write about a certain industry. Doing this can help their clients provide more detailed content for their audience and establish their role as industry leaders.

Graphic Designer 

A graphic designer is in charge of the visual look and design of a company and its digital campaigns. They will use their advanced knowledge and skills using graphic design tools to create designs that visually convey the overall message a company is aiming to send. Graphic designers will work with either the account manager or directly with the client to determine the goals of the campaign. They will then conceptualize and sometimes sketch the design before creating a final version to be approved by the client.

Graphic designers will build creative, virtual campaign messages including logos, advertisements, social media graphics, and other marketing design materials. Some graphic designers will build websites for clients as well. They ensure color palettes, fonts, and other visual elements match the overall style and brand of the company.

Social Media Manager 

A social media manager manages the client’s social media pages. They will sometimes create the content of the post if a copywriter hasn’t already been assigned to do so. Social media managers plan each social media post and determine what content or graphics the client wants to be featured in each post. Once the posts are ready, the social media manager will input them into a schedule and request approval from the client.

If they receive approval, they can begin scheduling each post according to the editorial calendar. Many social media managers have knowledge of and access to certain social media scheduling tools. These allow the social media manager to schedule their content to post at a certain date and time in the future.

Social media managers are also often in charge of remaining aware of ongoing social media trends and updates. They will have a strong knowledge of their client’s audience on each social media platform and will cater each post to that specific channel and its readers.

The social media manager will monitor each social media post and its performance. They will then report this performance to the client. This will help them determine which social media campaigns were successful. They can apply these results to how they run future campaigns.

SEO/Paid Search Specialist 

An SEO or paid search specialist will build and implement various advertisement and marketing campaigns for clients. These campaigns are often targeted to specific audiences that will drive users to the client’s website and will build awareness of their company and product. This can be done by creating display ads to bring prospective customers to a client’s landing page.

This landing page will often feature a call to action leading the client to either learn more about the product, request informative content pieces, or to purchase the product. SEO or paid search specialists will often research keywords that their key demographics search for. From there, they will build marketing material that uses these keywords to target that demographic.

The SEO/paid search specialist will then track the results of these campaigns to determine which keywords they should target to create content that more accurately speaks to the intended audience. SEO or paid search specialists ensure the budget for each campaign is used effectively and provides a strong return on investment for the client.

Digital Marketing Analyst 

Digital marketing analysts evaluate a company’s campaign data and report this to other members of the digital marketing team. They will determine how successful the campaign was and what can be improved by reviewing a campaign’s search engine traffic data, page clicks, and more. Digital marketing analysts will use this data to create reports and present them to team members or the client.

These resources will detail the success of each campaign, the exact results they brought in, and what the return on investment is for the campaign. This can help them collaborate with the digital marketing team and clients to build a new budget for the next marketing campaign. Since they analyze the results from different marketing channels and platforms, their results will help the client and marketing team determine which marketing channels they should focus their efforts on.

For example, imagine a dental office launches a marketing campaign that includes a white paper describing how to prevent cavities as well as a video explaining the same subject. The digital marketing analyst would review the results of each campaign to determine which was successful. They would review each campaigns’ clicks, downloads, and views.

If they find that the video drove a significantly larger amount of successful results, they would report this to their team and eventually to the client. These results would help them conclude that video campaigns are the best media for their audience and that they should invest more of their budget into creating video campaigns for their viewers.

When Should You Hire a Digital Marketing Agency?

No company is an island, and even the most successful businesses out there still need help from time to time. When a company has more than one person working for it, they can divide their labor and specialize in certain areas to make themselves more effective.

It’s no different with marketing. A digital marketing agency is a team of experienced marketers who specialize in specific areas of digital marketing. They have specialists in SEO, social media, website design, and others. Working with a digital marketing agency can help a company get more done, faster and better.

You should hire a digital marketing agency according to the needs of your company. If you find your company facing challenges as you try to implement different marketing campaigns or you’re having issues balancing the many tasks of implementing these campaigns, you can consider hiring a digital marketing agency to give you and your team members more time to handle other important items within your business.

Tips When Searching For A Digital Marketing Agency.

1. Decide the Needs and Goals of Your Company 

Before beginning your search, you should sit with your company and break down your specific needs. Determine what you’re searching for in a digital marketing agency and what goals you’d like them to accomplish. Identify any of your company’s areas that may need attention and care. This can include elements like creating more engaging social media posts or writing more informative content.

2. Determine Your Company’s Budget

The next step is to figure out what types of services your company can afford. This can help you narrow down your search as you look for companies that provide valuable services within your budget. You should also think about how much time you have available to regularly work with the digital marketing agency. Some may prefer to work with you for an extensive amount of time to develop campaigns while others won’t require as much collaboration time.

3. Start Researching Different Digital Marketing Agencies

Conduct online research to discover different companies available to you. You can research companies in your area to decide if you’d rather pursue a local agency or you can simply type “digital marketing agencies” into a search engine and review all the agencies available. Read each agency’s website carefully to determine if their work and values best align with your company’s goals.

You can also search for companies who may work in your specific industry or niche to ensure they are experts in that subject. Once you’ve visited websites to read their services and have found agencies you believe you may work well with, you can read reviews about each company. This can help you gather an idea about what type of customer service these agencies will provide and how well they performed for previous companies.

4. Meet with Your Final Choices to Determine the Best One 

Once you’ve narrowed your agencies down, you can begin contacting them to learn more about their services. This can be a great way to gather details about the team you’d be working with, how successful their previous campaigns have been and what types of campaigns they may plan to implement for your company. Try to picture yourself working with them regularly to determine if you can easily develop a long-lasting relationship with the company.

5. Make a final decision and discuss terms 

Once you’ve made your decision and have picked an agency you believe will bring you valuable results, you can meet with them to sign agreements, decide payment and discuss terms. This is also a great time to introduce your team to begin developing a strong professional relationship with their team.

How does Digital Marketing Agencies Run Campaigns?

In the past few years, digital marketing agencies have become extremely popular. With the rise of social media, blogs, and other online platforms, businesses need help getting their name out there. Digital marketing agencies are paid to increase brand exposure and generate leads for their clients.

With so many options for digital marketing, it can be hard to choose which agency is right for you. As with any service provider, there are good ones and bad ones.

1. Gain More of an Insight About Your Customers and Target Audience 

To cater the message of your company toward your specific audience, you’ll want to learn more about the audience you’re speaking to. The digital marketing agency will provide a team of experts to work with you on your account to establish the audience you currently target and are aiming to target.

From there, they will research this audience to gain more of an insight on what type of content they’re searching for as well as where they may most likely view this content. A common way most digital marketing agencies may discover where to target their efforts is by developing a buyer persona for your audience.

You can create a fictional character that represents one of the key demographics of your target audience. These demographics are determined by using analytical evidence to see your past campaigns and gain an estimation of who viewed your content. They will then create a fictional character and answer questions about them regarding their job, what they may value most and how they choose to view their content.

2. Build a Specific Marketing Plan to Enhance Workflow and Productivity 

The digital marketing agency will then work directly with the client to establish a process and plan for building campaigns using their specific services. They will learn what your overall goals as a company is and your goals for your ideal marketing campaign. They will also collaborate with you further to develop style guides and formatting requirements.

Once this has all been established, they will start building ideas for campaigns as well as ideal timeframes and deadlines to finish each campaign. They will collaborate with you to ensure the strategy and plan aligns well with your goals for the campaign.

3. Determine What Tools are Needed to Successfully Implement Each Campaign

After brainstorming ideas for campaigns, the digital marketing agency will continue collaborating with the client to understand what tools they need to be successful throughout each campaign. Depending on the type of content or campaign being implemented, certain tools may be required.

For example, if you’ve implemented a paid social media campaign, you can download tools to track social media campaign performance and purchase each advertisement. You may also need to download a platform that helps you schedule, track and approve social media content before, during, and after it’s posted.

4. Continue Following Through with Each Campaign and Strategy 

When the marketing plan has been created and strategized, the next step of the process will be to implement the campaign and inform the client of any updates. Your digital marketing agency team will be regularly communicating with you to either develop a strategy for your next campaign or to provide any updates to the current campaign.

Your account manager or other staff members will typically work with you regularly to develop a professional relationship and to answer any questions or address concerns you may have regarding various elements of the marketing campaigns.

5. Pull Results from Each Campaign Using Data and Analytics 

The digital marketing agency will continue to track the campaign and its performance and will report back any successes of the campaign. Once the campaign is finished, they will build a final report to inform you of the analytics and results. You can then work with the digital marketing team to learn what to do with these results.

They will often provide you advice for what types of marketing campaigns to create based on the analytics they have received after these campaigns. This is when you can collaborate with the digital marketing team to develop ideas for your next successful campaign.

Additional resources

A complete guide to hiring a good Facebook Ads manager

Tips to creating visually stunning Ads

 conclusion

There are a lot of different things to consider before hiring a digital marketing agency. The first and most important point is whether you really need one. If you’ve been making great progress with your own content marketing efforts, then it may not be necessary to hire an agency. However, if your business needs help in getting leads or acquiring customers, then we would love the opportunity to discuss how our services can benefit you today!

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