Google has completed the rollout of their desktop page experience update. This new update is aimed at providing a more personalized and streamlined user experience across devices. The update affects the following areas:
– Desktop SERP layout and design
– Redesigned Google Menu
– App Launcher relocated to top right corner
– New fonts and colors
The changes are designed to provide users with a more consistent and cohesive experience, making it easier for them to navigate between Google products and services.
Google confirms the page experience update finished rolling out to desktop search results. Now it’s time to assess the impact.
The update started rolling out on desktop on February 22, making it a nine-day rollout concluding on March 3.
By comparison, the launch of the page experience update on mobile took two and a half months to complete.
With Google announcing the conclusion of the desktop rollout, you can start assessing the impact on your search rankings.
Desktop Page Experience Update Criteria
Google’s page experience update for desktop search includes many of the same ranking factors as the algorithm that launched on the mobile search last year.
Desktop page experience ranking factors include:
- Core Web Vitals (LCP + CLS + FID)
- HTTPS Security
- Absence of intrusive interstitials
If your website fails to meet any of the above criteria, you will not benefit from the page experience ranking boost on desktop.
It’s easy to narrow down which component of the page experience update you need to focus on.
- Is your site HTTPS? If yes, you can rule this out.
- Does your site have intrusive ads? If no, you can rule this out.
- Does your site pass Core Web Vitals thresholds? If you’re not sure, you’ll have to test it.