What Is Bounce Rate And What Is A Good Rate For Your Website?

Bounce rate is an important metric to monitor. It helps measure the effectiveness of your landing pages and campaigns. It can be used to tell you what your visitors are doing after they land on your site.
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A web page’s bounce rate is determined by how many visitors to the site leave, or “bounce” off of the page without interacting with it. This is a good number to keep track of, as it measures user interaction and engagement. When you are able to lower your bounce rate on your website, it means that you have more people reading through your content and staying on the site for longer periods of time.

Bounce rate is one of the most important metrics to track on your website. It indicates how many people are leaving your site instead of following through with what they came to do. Having a high bounce rate is not good – it means that you’re losing potential customers before they even have a chance to get what they came for.

You’ll want to track this metric in Google Analytics, which is a free web analytics service offered by Google. You can also set up alerts for whenever your bounce rate increases by a certain amount, or if you notice an increase in overall bounces.

What Is Bounce Rate?

Bounce rate is the percentage of single-page visits relative to the total number of visits. For example, if your bounce rate is 50%, that means that half of all the people who visit your site leave the page without clicking on anything else.

There are a few reasons for a high bounce rate, but the most common reason is that people aren’t interested in what you have to say or they aren’t able to find what they need on your site. Either way, it’s not a good thing, and you should try to decrease it as much as possible.

For example, if your bounce rate is 60%, this means that 60% of people who visit your site will leave without visiting any other pages. The average bounce rate for most websites is around 70%.

What Is A Good Rate For Your Website?

So, what is a good bounce rate? A bounce rate of 56% to 70% is on the high side, although there could be a good reason for this, and 41% to 55% would be considered an average bounce rate. An optimal bounce rate would be in the 26% to 40% range.

A high bounce rate can be problematic because it means that visitors are not finding what they are looking for on your site and are leaving immediately after arriving. This can result in lower website conversion rates and lower search engine rankings. The good news is that you can use Google Analytics to see why people are leaving your site.

You can also easily check a page’s bounce rate using SEMRush Traffic Analytics Tool, which also reveals a page’s average visit duration, page visits, and the total number of unique visitors. 

bounce rate
Image: SEMRush

Bounce Rate vs. Exit Rate

Bounce rate is a popular metric that measures the percentage of visitors who leave your site after landing on one single page. It has its uses, but it’s not a complete picture of whether or not your content is being shared or used.

Exit Rate, on the other hand, measures the percentage of visitors who leave your site after landing on any page. It’s a better measure of user engagement than bounce rate. A site with a low exit rate is succeeding in getting users to stay and engage with the content.

Your website can lose traffic through a bounce rate, or through an exit rate.

A bounce rate is when visitors view only one page on your site and then leave without interacting with anything else.

An exit rate is when visitors click out of a page and never come back.

The difference between the two can be confusing, but they have very different meanings in terms of how users interact with your website, and what you can do to improve those interactions.

How to Lower Bounce Rates

A high bounce rate can make you look bad in the eyes of Google, which could cause your SEO to plummet.

To lower your bounce rate, you need to keep people on your site for a little bit longer. And to do that, you will need to understand their behavior.

Here are things that could be causing people to bounce:

  • Slow page speed
  • Pop-ups
  • Unnecessary plug-ins
  • Poor usability
  • Title tags and meta descriptions that aren’t properly optimized
  • Blank pages and technical errors
  • Low-quality content 
  • Pages that aren’t mobile-friendly
  • Improperly implemented Google Analytics setup

The best way to lower your bounce rate is to create content that people will want to engage with on the next page. If you have a high bounce rate, look at what’s happening with the content on your site, and try to improve it by making it more useful or actionable for your readers.

How to get a bounce rate down

A high bounce rate is a sign that you’re doing something wrong, and it can be an indication of low-quality content or issues with user experience and navigation. You should focus on lowering your bounce rate by providing valuable content, improving your navigation, or even changing your design and layout.

Here are a few of the most important ones:

1. Utilize A/B Testing 

A/B testing is a great way to improve your user experience and ultimately lower bounce rates. There are several ways to set up an A/B test, but the most important thing to remember is that it’s not a one-size-fits-all solution.

You need to have a solid hypothesis and keep it as simple as possible. You don’t want to run multiple tests on the same page. If you see that a CTA is converting at half the rate of another, you may want to consider combining them on the same page. This will depend greatly on your unique situation and goals.

2. Optimize for Mobile

You might be surprised to learn that 53% of your visitors may be coming in on a mobile device. And if they’re visiting with a mobile device, they may not stick around as long as someone visiting with a desktop device.

What can you do about that?

For one, you can optimize your site for mobile users. The first step is to use a responsive design, which can help you draw in more mobile users by making it easier for them to read your content and explore your site.

If your webpage is not responsive, then it will be a huge source of bounce rate. To avoid this, make sure that the URL is clean and is readable without any issue on the mobile phones as well.

3. Make Your Pages Easy to Read

The average bounce rate on a website is 70 percent. Most of this is due to the fact that it is hard to read text that is not set up properly. If you make sure your site is easy to read, then you will reduce your bounce rate. Google’s algorithm also favors sites that are easier to read. It will rank them higher in search results. Make sure your font type and size are easy to read on all devices. Minimize the amount of clutter on each page too.

4. Include Clear CTAs and Consider Their Placements

Bounce rate is one of the most important KPIs that companies measure. When you look at your bounce rate, you’ll want to be as low as possible.

There are many reasons for a high bounce rate and many things you can do to lower it. However, one of the most important parts of the page is your call-to-action (CTA).

A CTA tells users what they should do when they are on the page, and they can appear in many different places. It could be a button, a link in the text, or even an image.

5. Revise Your Meta Description

The meta description is the short description of your post that appears in search engine results pages (SERPS) like Google. It gives you an opportunity to attract searchers by adding compelling information that explains why they should click on your link.

Writing great meta descriptions is an art. You have to engage with your audience, share valuable information, and make sure that it’s optimized for the search engines. And don’t forget to keep it short: the average length of a meta description is only 155 characters.

6. Target High-Value Traffic Keywords

Bounce rate is a metric that measures the number of people who visit one page on your site and then leave without visiting any other pages. The bounce rate for all sites is generally around 70%, but there are many ways to lower your own bounce rate and increase your conversion rates.

The most important thing you need to do is identify “high-value keywords” for each page on your site and make sure that high-value keyword appears in the first 100 words of that page. If you rank higher for those high-value keywords, you’ll get more traffic, stay relevant and reduce your bounce rate.

Use SEO to Improve Your Bounce Rate

A lot of people think that SEO and bounce rate are two separate things. They don’t understand the correlation between them. This section will explain how to use SEO to improve your bounce rate.

Google is constantly changing its algorithms, something we call algorithm updates, most notably Panda and Penguin. These algorithms were developed to provide users with the highest quality content possible as a result of their search queries. So, if your website has been affected by a recent update, how do you know what steps to take in order to improve your bounce rate?

Read: Google Algorithm updates and how to go about it


Bounce rate is a metric used to determine how effective your website content is at driving visitors to take desired actions. The higher the bounce rate, the more people are leaving your site without taking any action. It’s important to remember that bounce rate should be viewed in the context of other traffic analytics data and not on its own as it doesn’t tell you why people are leaving your site or what they were looking for when they visited.

Aim to keep your bounce rate as low as possible to increase conversions.

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