Tips To Help You Increase The Visibility Of Your Google Business Profile.

As a small business owner, you're always looking for ways to get more customers. And if you're not already taking advantage of Google Business Profile, now is the time to start. Google My Business is a free listing service that helps businesses connect with customers on Google Search and Maps.
Boost Your Google Business Profile
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As a business owner, you understand the importance of being easily found by potential customers. It’s no secret that online search is one of the first places people go to when they’re looking for a local business. Nearly 97 percent of consumers use Google to find local businesses, which is why it’s so important to make sure your Google Business Profile is up-to-date and accurate.

As a local business, you want to make sure that your Google Business Profile is accurate and up-to-date, and that it appears as high as possible on search engine results pages (SERPs). There are a few things you can do to make sure your profile is seen by more people.

Tips To Boost Your Google Business Profile Visibility

1. Ensure your profile is complete.

When customers search for your business on Google, your profile should show up prominently in the search results. That’s because having a complete Google Business Profile is one of the best ways to improve your local SEO.

A complete profile includes your business name, address, phone number, website, and hours of operation. You can also add photos, videos, and additional information about your business.

To make sure your profile is complete, add the following:

– A brief description of your business

– A link to your website

– Photos of your business

– Your address and phone number

– Categories that best describe your business

2. Use high quality images for your profile and cover photo.

When you create your Google Business Profile, you will want to use high-quality images to represent your business. Your profile photo will be the small image that appears next to your name on Google search results. You also have the option to use a cover photo, which will be a larger image that appears at the top of your profile.

Your profile photo should be a high-quality image of your company logo or headshot. Your cover photo can be any image that represents your business, such as a product photo, office photo, or team photo. Be sure to use high-resolution images so they look good on all devices.

3. Add keywords that accurately describes your business.

When you create your Google Business Profile, make sure to add keywords that accurately describe your business. This will help your business to show up in Google search results when people are looking for businesses like yours.

You can add keywords by going to Settings > Business info > Web site. Here, you can enter the keywords that best describe your business. Be sure to use a variety of keywords, and make sure they’re relevant to your business.

In addition, adding keywords to your profile will help you show up in Google’s search results when people are looking for businesses like yours. Be sure to use a mix of generic and specific keywords that accurately describe your business.

4. Encourage customers to leave a positive review.

When customers leave positive reviews on a Google Business Profile, it can help to improve the visibility and ranking of that business. In order to encourage customers to leave a review, businesses can provide a link to their Google Business Profile on their website, or even send an email with a direct link to the profile.

Businesses can also ask customers to leave a review if they’ve had a positive experience. If the customer is happy with the product or service they received, they’re likely to be happy to leave a review as well.

One way to encourage customers to leave positive reviews is by prompting them to do so after they’ve had a good experience with your business. You can do this by including a link to your Google Business Profile on your website and in your email signatures, as well as by mentioning it during customer interactions.

5. Avoid Spammy Tactics.

Google My Business is a powerful tool for businesses to control how their information appears on Google. It’s important to make sure your business profile is complete and accurate, and that you’re using all the features Google My Business offers to help customers find you.

One of the biggest mistakes businesses make on their Google My Business profiles is using spammy tactics to try and increase their visibility. This includes things like adding keywords to your business name, listing your address multiple times, or creating fake customer reviews. These tactics can get your profile suspended or removed from Google altogether.

6. Respond To Negative Reviews.

When you get a negative review on your Google Business Profile, it’s important to respond quickly and calmly. Thank the reviewer for taking the time to write about their experience, and then offer to help resolve the issue. If you can’t resolve the issue, be sure to let the reviewer know that you’re sorry they had a bad experience and that you’re working to make things right.

Remember, the best way to handle a negative review is to respond quickly and politely. Thank the reviewer for their time, and let them know that you’re taking steps to correct the situation.

7. Leverage GBP Tools

Google My Business provides business owners with a wealth of tools to help them get the most out of their online presence. From creating a free business profile to managing customer reviews to creating and publishing digital assets, Google My Business offers a wealth of features to help businesses connect with customers and grow their business.

Google My Business is free to use, and it’s easy to get started. Simply create a free business profile, and then add your business information, including your hours of operation, website, and contact information. You can also add photos of your business and products, and create Posts to share announcements.

Google My Business also gives businesses the ability to create a free website, which can be used to showcase their products and services. The website can be customized with images, videos, and text, and can be linked to from the Google profile.


If you’re looking to increase the visibility of your business profile on Google, we’ve got some tips for you! In this article, we cover everything from ensuring your profile is complete to optimizing your website for Google Business. Leave a comment and let us know how you plan to improve your business profile visibility.

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