SEO on Blogger is deeply rooted in how you format your Blogger settings. With a very high percentage of beginners trying out blogging on their own, the rate at which blogs are deleted from Blogger will continue to rise not because blogger is bad, but because most people don’t put the time to set up their blogs for success.
Thank God that you are here. In this article, I may not be able to drill out everything, but I will make sure all the vital parts are sharpened.
SEO simply means Search Engine Optimization. It’s a fact of the web that only publishers get to know. Most times at the beginning of your blogging life, you’ll realize that your site always lags behind in SEO and you may not know what to do.
One main thing every blogger should do is to make sure every aspect of SEO that is under his or her control is green-lighted. That includes on-page SEO, site settings, and controllable off-page SEO tactics like creating social media buzz, submitting sitemaps and so many others.
I know you would like more on SEO. If that’s it, remember to check out our full SEO guide. Now! Let’s jump in for action.
The main parts of Blogger settings that can change your SEO future
1. Blog title and description
This appears on your homepage and also spans all the URLs on your blog.
2. Blog address or custom domain
This is your blog’s identity. It is your first step to success. I will guide you on how to configure it for greater search visibility.
3. Https redirect
No one trusts an untrustworthy person. This is what shows some level of trust. It will help you beat those who don’t use it.
4. Posts on homepage
These also determine how you will quickly capture position one for your domain name.
If you don’t need more marks from search engines, don’t put comments on your pages. By the end of this article, you’ll know why.
6. Meta description
This is the main search engine description of your site. It’s what shows as a default description on every search engine.
7. Crawlers and indexing
This is your only weapon for controlling what Google search bots can and can’t do on your blog.
Why blogger settings are critical to your success
Blogger is owned by Google and because Google thinks that some people are creating blogs, which will only be accessible by URL, for friends and family, it initializes every blog with weak SEO settings. As a blogger, your job is to tailor those settings to your advantage.
One main advantage that Blogspot owners have is increased recovery rates in case of Google algorithm changes.
Most bloggers fail to work with their blog settings and instead end up migrating to other CMSs(Content Management Systems).
Tip 1: The blog title and description
These are two things that appear at the real top. I would advise you to place your domain name as the blog title to increase the chances that you’ll have a greater probability to rank high for your site name.
The description shouldn’t be that long. Just place your mission statement or an eye-catching bunch of words.
On Blogger, your title is awarded the HTML h1(heading one) tag which specifies importance. When Google bots crawl your site, they’ll be analyzing the headings and storing the information you put there. In the long run, you end up ranking for words you mainly put in your title tags. Blogger is great when you know a bit about web design. That’s why I would recommend you to check out my monster guide to web design for beginners to help you understand what is needed.
Tip 2: Blog address and custom domain
The blog address helps you phase out the initial competition and secure a first position rank for your blog.
Take an example, you can’t rank for years for a blog address fbook.blogspot.com and you’ll spend a couple of months to rank for semseo.blogspot.com because some guys have already taken those positions and they have been in the game for a long.
So, how do you select a blog address?
How to select a blog address that ranks
Every time I select addresses, I use Google. The first thing I do is draft a list of about 30 possible addresses then search for them on Google.
As long as you are keen enough, you’ll see which addresses have hard competition and which ones have little to no competition.
The main issue is to select a less competitive address such that you can easily ride to success. Check SemaSEO or x-droov on Google. They all rank at #1 for their names.
Tip 3: Https redirect
Most people use URLs with HTTP which is an insecure transfer protocol. Bloggers who allow visits through HTTP show that they aren’t that secure in how they transfer data.
As more algorithms are becoming smart, websites that don’t redirect HTTP to HTTPS are considered spam. If social media sites consider most of your addresses as spam, you won’t get the social media juice from search engines meaning, low ranking.
Tip 4: Posts on homepage
I always end every title of my posts with the site’s domain name because of one reason, SEO.
When you are starting out and other sites are ranking for your blog address, you need to optimize more for your address.
On blogger, your homepage is likely to be the first on the index. In the settings, set the number of posts on the homepage to more than seven.
If you have been placing your site name at the end of each post title, you’ll have seven address keywords from your posts plus the blog title and other titles. This means that once you are on google’s index, you’ll rank high at once.
Tip 5: Comments
The number of comments is what tells someone that you have an active audience. If you disable comments, you’ll have a hard time telling Google bots that “hey, my content is great”.
If you allow comments on your blog, it will help with rank and also give space for you to add more keywords by replying to comments.
Tip 6: Meta description
This is the default description of your site on Google. Blogger is such a great tool that it doesn’t let your description be static. Instead, it randomly chooses descriptions from your previous posts to give crawlers when they visit your site.
Do you know how good that is? Crawlers start thinking that you are always updating your description letting them try all they can to catch up with you. In the long run, that means more crawling and indexing.
Tip 7: Crawlers and indexing
If you need some short time to bark orders at the crawlers, this is where you can do it.
The first point to winning SEO is adding a robots.txt file that specifies your sitemap, allows and blocks robots from indexing any or all of your pages.
If you don’t have a robots.txt file, you are likely to confuse the Google bots and instead affect your SEO.
In this part, you also have a chance to set custom robots header tags. These are grouped tags for either the homepage, posts, or archive pages.
Only set custom tags for the homepage. If you need tags for other pages then do it on those pages’ or posts’ settings.
Trust my conscience that once you are done with those settings, you’ll have a chance to sit back and post continuously while considering only post-oriented SEO tactics.
The last tip is that you can’t get success without marketing. It’s like putting out great content and hoping someone will land on it from nowhere. Check out our top marketing strategies for help.
Emmy Jayson writes about technology, blogging, programming, and success for x-droov. He also aims to make Blogger better by providing easy guides and layout customizations for Blogspot users. Get in touch with him on x-droov where he posts daily.