Link building is one of the most important keys to success on the web, and it’s getting harder every day. Google has made it clear: they don’t want you using black hat link-building techniques to get more backlinks. That means your job just got a lot more difficult in the short term, but once you start thinking outside the box you’ll find a whole new world of strategies that work better than ever before!
A lot of people think that backlinks are the most important part of SEO. But, in reality, they don’t have any value at all. You see, in order to rank, you need to write good content. Good content has value. The links come as a consequence of that good content. If you focus on just getting backlinks, your content will always be bad, and you’ll never rank.
So, instead of focusing on getting backlinks, focus on creating great content that attracts links naturally.
A lot of people will tell you that it is possible to earn.
If you don’t have time to learn about link building from scratch, I’ve got your back. In this post, I’ll share some of my favorite and most effective ways to earn backlinks in the year 2022.
What are backlinks?
To begin, let’s take a look at the definition of backlinks. Backlinks are inbound links that point to your web pages from other websites. There is no single way to get traffic through backlinks, but there are many possible methods for getting them including: – Link building (building relationships with bloggers, website owners, etc.) – Social media marketing
– Article Marketing – Forum posting – Blog commenting
Why are backlinks important?
Backlinks are important for SEO, but they also play an important role in user behavior. A study by Moz on over 15,000 keywords showed that a high number of backlinks are correlated with higher rankings on Google.
Backlinks are critical to SEO because Google uses them to rank your site and determine how relevant you are as a result of external links that point back to your site.
Backlinks are the most valuable currency of the web, and they’re also probably the most misunderstood.
The URL of your site is the most important piece of real estate on the internet. It’s a combination of text and numbers that lead people to your content, but you can’t get this value without a link pointing back to it.
Linking out to other people’s content is a great way to show that you appreciate their work, plus it allows you to share your own content with their audience. It’s a win-win for everyone involved.
Backlinks, as we all know, are critical to Search Engine Optimization. The more quality backlinks you have pointing to your website, the better your rankings in search engines will be. Having quality backlinks with relevant anchor texts is a very good way to get top rankings.
When you want to gain high-quality backlinks, the most important thing to do is follow Google’s guidelines for backlink creation. If you do not do that, then Google will penalize your website for having black or spammy links.
Earning high-quality backlinks is probably the most challenging part of SEO. You’ll want links that are:
- Authoritative – The site has an authoritative backlink profile (many votes of confidence), generates a lot of traffic, and even ranks well in the SERPs itself. In addition, .gov and .edu sites tend to carry more weight, as do industry-leading sites.
- Relevant – The referring page tackles a similar topic or niche. e.g. If your technology company’s homepage gets a backlink from a blog post on “how to golf,” this would not be seen as a relevant or quality backlink.
- Unique – You will get an edge if the site refers to you but does not refer to your competitors. Otherwise, the backlink may be good to have, but it’s table stakes.
- Natural – The link is not sponsored, the anchor text is not branded or spammy, and the referring page has a natural number of links on it.
How to Get Backlinks
The number of backlinks a webpage has is the most important ranking factor used by search engines. I’m sure you’ve heard this before, it’s a common topic of discussion on SEO forums. But how do you get backlinks?
The first step is to make your content easy to link to, and making your site easy to navigate will help with this. When you are talking about easy links, we are talking about anchor text. Your anchor text should not be keyword stuffed.
When writing your content, you should be trying to rank for long-tail keywords instead of short.
Here’s how you can build backlinks for your site:
- Reclaim Unlinked Mentions
- Get Contextual Links
- Get ‘Best X’ List Mentions
- Become a Source for Other Publishers
- Reach Out to Journalists
- Update Old Content
- Build Free Tools
- Publish Ultimate Guides
- Use Images to Earn Links & Mentions
- Use Directories (yes, Directories!)
- Use the Broken Link Building Method
1. Reclaim unlinked mentions
A study by TrackMaven found that only 1 out of every 100 website mentions are linked to a company’s profile on social media. That means that if you have 10,000 mentions online, about 100 of them will be linked back to your profiles for easy tracking and engagement. The rest will go unnoticed forever.
Did you know that there are hundreds of thousands of unlinked mentions online? It’s true! And it’s a missed opportunity to increase your blog traffic.
Some sites don’t link back to external sources in their articles or posts, but it’s still possible for you to reach out and get those links. You can find these unlinked mentions by using tools like BuzzSumo, Mention, or Ahrefs.
2. Get Contextual Links
I think that a lot of people in SEO get confused about how links work. They think that the more links you have, the more powerful your site becomes. In reality, links are contextual. This means that you need to understand what type of content the site linking to you is and how you can cater to their needs in order to get a powerful link.
If your site has a high DA, low PA and you can’t get any links from relevant sites, then I recommend getting contextual links.
A contextual link is a link that is placed in the body of an article or blog post. The content of the article provides context for the link. #1 Get Contextual Links from Article Directories are sites that publish user-submitted articles. They include well-known sites like EzineArticles, GoArticles, and Hubpages. Many people overlook article directories because they don’t want to write a bunch of articles for a few links.
3. Become a Source for Other Publishers
One simple way to get more traffic is to become a source for other publishers. You can do this by creating a resource that is of value and sharing it with other publishers. The benefit to you? You’re getting your content in front of people that aren’t coming directly to your site, increasing traffic and views.
If you’re creating a list post type, think about the things that you know all bloggers have to do at some point, but we don’t necessarily have time to write posts about. Things like how to create a newsletter or how to start an Instagram account.
4. Reach Out to Journalists
The best way to get press for your business is to be the source of an interesting story. You can do that by reaching out to journalists and pitching them your story, or by finding and engaging with journalists who are already interested in your particular industry.
If you haven’t already done this, start now. The more journalists you build relationships with, the more opportunities you’ll have in the future. It’s a numbers game, so the more people you pitch and the more people you follow, the better your chances of getting press coverage.
5. Update Old Content
One of the most common mistakes in SEO is to focus on building backlinks to new, never-before-seen content. While it is true that Google wants to see new content, they also want to see a website that is regularly updated and linking back to older posts is a great way to do this.
Google wants website owners who are invested in their site, and if you’re not updating your blog regularly, they’re going to think you don’t care. This doesn’t mean you should be updating your blog every day, but it does mean that you should be updated from time to time.
6. Build Free Tools
Backlinks are one of the most important factors in search engine rankings. They’re also the most difficult to build. This is where offering free tools come into play, by using a tool you will be able to build backlinks for your site passively with very little work. This is how you will build backlinks with a free tool.
7. Publish Ultimate Guides
Ultimate Guides are the most effective way to build backlinks. You can create the ultimate guide out of almost anything. Just make sure that you only recommend products that you have used and reviewed yourself.
Google loves this kind of content because it is giving valuable information to users. It also helps Google index your site better and ranks it higher in search results.
We all know that backlinks are an important part of SEO. An article will get a lot more attention when it is linked to by another site and when linking sites are authoritative. That’s why articles are usually listed on websites that have high domain authority.
For this purpose, you can write ultimate guides to boost your website traffic and to create a steady flow of backlinks to your site. Ultimate guides can be published on authority sites like Huffington Post and Forbes. They are also extremely popular on Quora.com and Medium.com, both of which accept guest posts.
8. Use Images to Earn Links & Mentions
Images are a critical component in your blog posts. They improve readability, they can drive more traffic to your site and they can increase social media engagement.
So what’s the best way to get images for your blog posts? Use image takeovers from already existing websites.
Image takeovers are where you ask an owner of a website or an influencer to let you use their photo for one of your blog posts. You can then add a link back to their site at the end of the post and ask them to share it on social media.
9. Use Directories
The easiest way to build backlinks is through directories. While many people believe that directories have lost their value, that’s simply not true. Directories are still used by Google and other search engines, and they can still help your SEO efforts tremendously. And the really cool part: building links to your site using directories is a lot easier than you think it is!
10. Broken Link Building Method
Broken link building is a way to find links that are already on your competitors’ sites, and then contact the owners of those websites to get links back to your own website.
To do this method, you want to start with the most authoritative websites in your niche. You can use tools like Open Site Explorer to see how authoritative a site is. Then, you want to perform an “inurl:” search (inurl: site:example.com) from Google and search for any comments or posts that have a link that has been removed from the original target website.
In order to rank a website, it’s important to obtain relevant and high-quality backlinks. Although this is typically done through white hat SEO tactics, there are still some black hat methods that can produce quick results. It’s important to create great content and build relationships with influencers if your goal is to earn quality backlinks in 2022.