7 Best PPC Ad Networks

best ppc ad networks
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Which PPC Ad network is right for your brand?

Now that we’ve already built your knowledge around what PPC is and how it works and also its benefits, it’s time to know the top 5 PPC advertising platforms that are good for your business.

Note: Never at any given time can two ad platforms be exactly alike. Deciding where to invest in advertising can depend on several factors like:

  • Platform user base.
  • Volume for ad serving.
  • Creative opportunities.
  • Budget.

This way, as an advertiser you’ll have the ability to gain massive reach to potential customers across audiences and online behaviors.

Here you’ll learn about the following:

PPC ad networks:

ppc ad network
  • Google Ads.
  • Microsoft Ads.
  • Pinterest.
  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram

Google Ads

These are the biggest players in the game. Their global reach is practically undeniable.

Google has a phenomenal 78% market share of the global PPC ad market.

Google states, “Google Ads display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is.” Targeting on the display network includes remarketing, in-market audiences, similar audiences, and more.

Ad formats: Google Ads pay per click network offers a comprehensive spread of pay per click ads. This includes:

  • Search engine results pages (SERPs)
  • Display Network (ads and videos on partner websites via the AdSense platform)
  • YouTube advertising
  • Google Play app store advertising
  • Gmail in app advertising
  • Google Shops advertising

Pricing: Cost-per-click (CPC) model based on the competition and ad quality. GDN allows Cost-per-1,000 impressions (CPM).

Microsoft Ads

Formerly known as Bing Ads, Microsoft Ads is among the best PPC ad networks, with 12.2 billion PC searches monthly.

Microsoft Ads has tools for advertisers to import campaigns from Google Ads, simplifying the process of getting started. They have a 36% market share in the US, and 20% in the UK.

Reach A third of the global search market. This includes 6.4 billion searches a month, including over 127 million searches not found by Google.

Ad formats: Bing offers SERPs, which also show as search results on Yahoo!, AOL and MSN.

Ad Formats: Text for search, responsive for native placements. LinkedIn serves text ads, Dynamic Search Ads, and shopping campaigns.

Pricing: CPC model based on the competition and ad quality.

Pinterest

Pinterest has 200 million active monthly users researching trends, ideas, and products, and many of them are looking to make purchases.

The users skew the majority of women at 7%, with 40% earning $100,000 household income.

Placements: Pinterest.com and Pinterest app.

Mobile: Ads in the feed of the Pinterest app.

Ad Formats: Promoted pins, one-tap promoted pins, promoted video pins, cinematic pins, promoted app pins.

Pricing: CPC for promoted pins, app installs, CPM for promoted video pins.

Facebook

The top ad network for social media platforms. They offer a PPC ad network with some incredible targeting potential.

Reach: 1.62 billion people use Facebook every day! There are 2.62 billion registered active monthly Facebook users, across the globe.

Add Instagram into the mix and that’s an additional 1 billion monthly users.

Ad formats: With Facebook, ads are targeted to users based on things like their interests, location, and factors such as age, education level, or even behaviors.

Facebook’s PPC ads can appear on:

  • Facebook
  • Instagram
  • Facebook Messenger
  • The Facebook Audience Network (apps and websites on the partnership network)

Pricing: Cost per the desired action, based on the bid, estimated action rates, ad quality.

Twitter

 Twitter and its CPC ad network, Twitter Ads, is an effective advertising platform for brands looking to gain traction in the social arena. 

Twitter is still one of the most popular social media platforms, which also makes it a very effective PPC ad network.

Reach: 330 million registered and active monthly users is pretty solid. 64 million of these are in the USA, 48.5 million in Japan, and 23.5 million in Russia. Rounding out the top 5 are the UK with 17.7 million and Saudi Arabia with 15 million.

Ad Formats: As a social media network, there are several ways you can promote your brand on this ad network:

  • Posts in the feed
  • Sponsored hashtags
  • Promoted accounts
  • Twitter moments
  • Automated promotion

Placements: Twitter.com and Twitter app.

Mobile: Ads in the feed of the Twitter app.

Ad Formats: Promoted tweets (text and/or images, GIFS, videos), promoted accounts, promoted trends.

Pricing: Promoted tweets and promoted accounts is CPC, promoted trends are handled through a Twitter sales representative.

LinkedIn

LinkedIn is the leading social media platform for professionals.

Reach: Linkedin has over 575 million registered users worldwide, with 260 million of those active monthly. Around 44% of all Linkedin users take home over $75,000 per year.

Ad formats: The staple of all social media networks is the sponsored post, which is of course an option here too.

Advertisers can also choose:

  •  InMail – direct mailings which can be paid for individually
  • Text ads on the home page
  • Sponsored posts
  • Dynamic ads which are tailored to the user and their interests

Placements: LinkedIn, LinkedIn Audience Network contains tens of thousands of mobile sites, mobile apps, and ad exchanges.

Mobile: Ads in the LinkedIn app and LinkedIn Audience Network.

Pricing: CPC model based on the competition and ad relevance, CPM, Cost-per-send (CPS).

Instagram

Instagram Ads can be posted via Facebook Ads. But actually, this ad platform warrants its own section as you don’t necessarily need a Facebook account to start running ads on Insta.

Instagram has over 1 billion active users who tend to be younger than Facebook users.

Placements: Instagram Feeds and Stories, can be combined with any Facebook placements.

Ad Formats: Single image, video, carousel ad, collection.

Pricing: Cost per the desired action, based on the bid, estimated action rates, ad quality.

Conclusion

When it comes to choosing the best PPC ad network for your marketing requirements for your brand, there are plenty of choices.

Know of any other popular platforms that I haven’t mentioned? Please share in the comment section below.

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