8 Best Image SEO Tips And Tricks You Should Know About.

Having great content is important, but it’s not enough to attract readers. Great content isn’t enough because the web is full of great content. You need a great story and a strong visual element to make your blog stand out from the crowd.
best image seo tips
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It’s no secret that search engine algorithms have become more complex over time. Google is constantly changing its ranking factors, which makes it hard to know exactly what you need to do on your site in order to rank well. Nevertheless, there are several things you can do to optimize your images for SEO.

Images are one of the most important elements of SEO. No matter what you write in your blog if you don’t have a quality image to go with it, you’re going to lose readers. According to a recent study, 44% of people will leave a page if they don’t see an image on it. So, how do you make sure that your images rank high in search engines?

Images are used on the web for a variety of different reasons. They are used to relay information, summarize text, and drive conversions. Here is a list of the top 8 ways you can optimize your images to ensure they don’t impact website performance and load times.

Optimize your images to reduce their file sizes. This ensures that they will load quickly on your website and make them more appealing to visitors. You can use image-editing software like Photoshop or GIMP, or online tools such as Pixlr or Canva. Always resize images before uploading them to your site.

Read: A complete guide to image SEO

Important image optimization tips

image seo tips

We all know that images are a big part of your blog posts, but not many people use this power wisely. It’s time to find out how you can use images to increase blog traffic and make your content more interesting.

Images help your visitors better understand what you’re trying to say. They also increase the time users spend on your site and make it easier for the search engines to index the content of your posts.

While you may have heard about image optimization before, you probably don’t know much about it, or how to do it correctly.

Let’s take a look at some of the important image optimization tips you need to know.

1. Choose The Right Format

A picture is worth a thousand words, and when it comes to blog images, that means your audience will make up their mind about your content before you’ve even had a chance to write it. Choosing the right image format for your blog posts can be the difference between a successful blog post, and one that doesn’t get read.

While we’re talking about choosing the right image format for your blog posts, it’s important to note that other factors come into play such as the type of content you’re posting, the size of the image, and how it’s being used on your blog.

Google gives more priority to high-quality images, which are the best way to attract more traffic to your blog. Most bloggers don’t know the importance of images in blogs. They just write a blog post and publish it without any proper planning. But it is not a good idea.

One should choose an image format that suits your blog and make it look attractive. You can use free or paid websites for optimizing images before submitting them on your blog.

While there are many image formats to choose from, PNG and JPEG are the most common for the web.

  • PNG: Produces better quality images, but comes with a larger file size.
  • JPEG: You may lose image quality, but you can adjust the quality level to find a good balance.
  • WebP: Choose lossless or lossy compression using this, the only image format supported by both Chrome and Firefox.

2. Compress Your Images

Images are important to marketing. They’re visual and help break up the text on a page. However, they can slow down your site tremendously if you don’t optimize them. That’s why it’s important to compress your images before uploading them to your site.

Images are one of the most important parts of posts. They can be the difference between a piece of content that gets read and shared, and one that gets pushed to the bottom of the pile. It’s the reason why we start with an image in our Content Research Tool (CRT) when we do content audits.

So how can you make your images more effective? The first thing is to compress them. Compressing images increases search engine rankings, reduces page load time, and helps them get shared on social media.

There are many different image compression services available. If you use WordPress, then you can just use Jetpack and get automatic image compression for free!

I highly recommend compressing your images before uploading them to your site. You can do this in Photoshop or you can use a tool like TinyPNG.

TingPNG also has a WordPress plugin you can use too.

You can take it a step further and use an image CDN that detects the device and optimizes the image prior to delivery. Cloudinary and Imgix are two options to try out.

3. Create Unique Images

A great way to make your blog post stand out in the reader’s eye is to create unique images for your blog post. There are various methods that you can use to create original and high-quality images at no cost. For example, you can draw an image or an icon using your favorite graphics editor or app, such as Photoshop or Illustrator, and then add text over it or convert it into a meme using the image editing tool Pixlr.

Visuals help people to understand what you are saying and to remember what you say. Infographics, for example, are some of the most shared images on social media. Almost every major publication has an infographic or three in its posts.

4. Beware Of Copyright

Image copyright refers to who owns the rights to an image in a digital medium. It is important for you to know that you cannot use any image which has been created by others without their permission.

The most common ways to get images on your blog are from stock photo sites, free site searches, Google Images, and your own photographs. It is very important that you should make sure that the image you are using is under Creative Commons or Public Domain license.

5. Customize Image File Names

I just finished reading the book The Art of SEO, and I stumbled upon something really interesting. They explain that you can use custom image file names as a way to get more search engine traffic. Interesting, right? Well, it’s not as simple as adding your keyword to the end of your image file name, because Google does not favor keywords in file names. However, if you pay attention to the way Google works in regards to images, you might be able to get some good search engine exposure by creating smarter file names.

This technique is known as “Alt text.”

When it comes to SEO, creating descriptive, keyword-rich file names is absolutely crucial.

Not customizing your image file name is like getting a burger with nothing in it. It just plain sucks.

6. Write SEO-Friendly Alt Text

If you are using images on your site to illustrate blog posts, it is extremely important to remember to add alt text for each image. Why? Because search engine bots cannot read images. They use alt text in place of the image so that their search results are more relevant for their users. It is also a great way to give your blog post some added context and keyword-rich content.

Alt text should include relevant keywords from the post, and if possible, should be a natural sentence rather than a list of keywords. Alt text should be descriptive enough to tell search engines what they are looking at.

When you’re writing a blog post, you’re not just writing for people. You also want search engines to be able to index your post so that it shows up in searches and social media sites. Google doesn’t just look at the title of your post and the URL, though. It also looks at the alt text of images on your page.

Alt-text is an HTML attribute that shows up on images when they’re disabled or not loaded. So, if someone goes to a page where all of the elements are broken or missing, they can still see each alt text and know what it was about.

7. Optimize Your Page Title & Description

The title and description of your page are the most important on-page SEO elements. Optimize these to ensure that your content ranks as high as possible.

Your title should be a clear, concise summary of what your page is about. Avoid using too many keywords (keyword stuffing) in your title as Google penalizes websites for this practice. The ideal length for a title is usually between 55 and 60 characters, but it can be much shorter or longer.

The Meta Description is a short snippet of text that appears beneath your website’s name in search results. It should be relevant to the title.

The title and description are a critical part of your page. They are the first things people will see when they search for a term related to your page.

8. Make Your Images Mobile-Friendly

Mobile devices account for over half of all internet traffic these days, and that percentage is growing. For your website to be optimized for mobile devices, you need to make sure that your images are mobile-friendly.

When someone views your webpage on their mobile device, how does it look? If you aren’t optimizing your images for mobile, it doesn’t look good. If a person is viewing your site on a phone, they’re probably not going to stick around long if your site looks like a jumbled mess.

It is important to format this with a different part of the attribute value on each line, as demonstrated in this example from their resource:

<img srcset=”elva-fairy-480w.jpg 480w,

elva-fairy-800w.jpg 800w”

sizes=”(max-width: 600px) 480px,

800px”

src=”elva-fairy-800w.jpg”

alt=”Elva dressed as a fairy”>

How to make images on your blog SEO friendly

Conclusion:

It’s important to make your images SEO-friendly in order to ensure that search engines can find them, and the content contained within them. With these tips, you should be able to create great content for both readers and search engines alike! If you have any questions about how to implement these ideas into your own site, don’t hesitate to leave a comment below this post.

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